Digital Marketing Specialist

Position: Digital Marketing Specialist

Department: Marketing

Location: Hybrid with a minimum of one of the below locations:

• Granite Peak – 227200 Snowbird Ave, Wausau WI 54401
• Snowriver – 500 Indianhead Rd, Wakefield MI 49968
• Lutsen Mountains – 467 Ski Hill Rd, Lutsen MN 55612

Report To: Director of Marketing

Time: Full-time Year-Round

Compensation:

• Salary: $58,000-$65,000.00
• Bonus: $3,000.00 - performance based

Benefits: 401K | Health, Dental, & Vision Insurance | HSA (Health Savings Account) | PTO (Paid Time Off) | Season Pass

Company Overview:

Midwest Family Ski Resorts (MFSR) represents three of the Midwest’s oldest and largest mountain resorts: Granite Peak (WI), Snowriver (MI), and Lutsen Mountains (MN). As a multi-generational, family-owned and operated collection of ski areas, we pride ourselves on welcoming Midwest families, friends, and visitors to the slopes. Our culture is grounded in team-focused values, with team members who take initiative, adapt to change, and collaborate to create great experiences. Together, we make memorable moments that keep communities and guests returning year after year.

Role Overview:

The Digital Marketing Specialist plays a key role in shaping how guests discover, plan, and experience our three ski resorts across the Midwest. This position leads email marketing strategy and execution while also supporting website management, campaign analytics, and broader digital initiatives. The ideal candidate combines creativity with technical expertise to deliver campaigns that drive guest engagement, visitation, and revenue.

Key Responsibilities:

• Email Marketing Leadership: Plan, create, and execute email campaigns including copywriting, design, segmentation, automation, and reporting.
• Campaign Calendar Management: Oversee a multi-brand email calendar to ensure timely, targeted communication across all resorts.
• Creative & Content Development: Write brand-specific, guest-focused copy for email, web, and digital channels; design and edit creative assets for campaigns and promotions.
• Cross-Functional Collaboration: Work closely with resort operations, events, and marketing teams to align messaging with seasonal campaigns, promotions, and resort experiences.
• Website Content Management: Update and optimize web content through CMS platforms, ensuring SEO best practices and guest conversion optimization.
• Analytics & Reporting: Monitor campaign performance using GA4, CRM dashboards, and related tools; provide actionable insights to improve engagement, revenue, and guest satisfaction.
• Support for Integrated Marketing: Contribute to paid media initiatives, digital advertising campaigns, and social/digital content projects as needed.
• Team & Resort Support:
• Provide marketing support for your home resort and collaborate with the central marketing team on shared initiatives, campaigns, and guest communications.
• Flexibly support additional marketing and resort needs as they arise, including assisting/facilitating with events, guest communication, or special projects.

Skills & Qualifications

• 2–4 years of experience in digital marketing, ideally within hospitality, tourism, recreation, or destination marketing.
• Strong copywriting skills with the ability to adapt tone across multiple resort brands and guest audiences.
• Experience with email marketing platforms (BeePro, Marketing Cloud, Acoustic, Ascent 360, Klaviyo, or similar).
• Proficiency in CMS platforms (Drupal, WordPress, or similar) and understanding of SEO best practices.
• Analytical skills with experience using GA4, CRM dashboards, or related tools to track and report on campaign performance.
• Proficiency in creative tools such as Photoshop, Canva, or Adobe Creative Suite for campaign design and asset editing.
• Strong organizational and project management abilities with attention to detail.
• Collaborative mindset with excellent communication and cross-team coordination skills.
• Bachelor's degree in marketing, Communications, Business, or related field preferred.

Disclaimer: The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. This is not an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities as needed. In addition, as we are a recreational business, availability on peak holiday timeframes and weekends is required.

Job Type: Full-time

Pay: $58,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Wausau, WI 54401