Marketing Specialist

About Punch:

Punch is a full-service digital agency expanding into AI services and solutions. We're building cutting-edge AI capabilities to help businesses transform their operations and customer experiences. As we scale our AI services division, we need a driven sales professional to spearhead our direct outreach efforts and connect with companies ready to embrace AI transformation.

We are seeking a detail-oriented Digital Marketing Specialist to lead our direct marketing campaigns and drive growth in our AI services business.

What We Look For:

We value precision, technical curiosity, and results-driven professionals who can adapt quickly in a fast-paced environment. We provide opportunities to work with cutting-edge AI technologies while building your sales and marketing expertise.

Job Responsibilities:

Direct Outreach & Lead Generation:

• Execute direct outreach campaigns targeting companies that need AI services and solutions
• Identify and research potential clients across various industries who could benefit from AI implementation
• Conduct outbound sales activities through email, phone calls, and text messaging
• Build and maintain prospect databases with detailed company and contact information
• Qualify leads and schedule meetings for senior sales team members

Campaign Management & Automation:

• Set up, manage, and optimize multi-channel automation campaigns (email, SMS, phone)
• Ensure email deliverability by monitoring spam scores, domain reputation, and inbox placement
• Configure and maintain CRM systems and sales automation tools
• A/B test different messaging approaches across email, phone, and text channels
• Monitor campaign performance metrics and provide detailed analytics reporting

Technical Implementation:

• Troubleshoot technical issues with campaign tools and platforms on-the-fly
• Implement email authentication protocols (SPF, DKIM, DMARC) to improve deliverability
• Manage email warming processes and sender reputation maintenance
• Configure tracking pixels, UTM parameters, and conversion tracking
• Integrate various sales tools and platforms to create seamless workflows

Performance Optimization:

• Analyze campaign metrics including open rates, response rates, conversion rates, and ROI
• Create detailed reports on outreach performance and present insights to management
• Continuously iterate and improve messaging based on data and feedback
• Conduct competitor analysis and market research to refine targeting strategies
• Optimize send times, frequency, and segmentation for maximum effectiveness

Skills Required:

Sales & Communication:

• Minimum 2 years of experience in B2B sales, outbound marketing, or business development
• Excellent written and verbal communication skills with ability to craft compelling messaging
• Strong phone presence and ability to handle cold calling effectively
• Experience with consultative selling and solution-based sales approaches
• Ability to understand and communicate technical AI concepts to business stakeholders

Technical & Analytical:

• Detail-oriented with exceptional organizational and project management skills
• Proficiency with CRM systems (HubSpot, Salesforce, Pipedrive) and sales automation tools
• Understanding of email marketing platforms and deliverability best practices
• Experience with analytics tools (Google Analytics, email marketing analytics)

AI Services Knowledge:

• Understanding of AI/ML applications in business (chatbots, automation, data analysis, etc.)
• Ability to identify AI use cases and pain points in different industries
• Familiarity with current AI trends and how they apply to business solutions
• Technical curiosity to learn about AI services and communicate value propositions effectively

Problem-Solving & Adaptability:

• Ability to figure things out independently and solve problems on-the-fly
• Strong research skills for prospect identification and market analysis
• Adaptability to work in fast-paced startup environment
• Self-motivated with ability to work independently and meet targets
• Resilience in handling rejection and maintaining consistent outreach volume

Bonus Points For:

• Experience selling technical services or software solutions
• Knowledge of AI/ML platforms and tools (OpenAI, Google Cloud AI, AWS ML)
• Background in lead generation for B2B SaaS or technology companies
• Experience with LinkedIn Sales Navigator and social selling
• Understanding of marketing automation and lead nurturing workflows
• Previous experience in agencies or consultancy environments

Benefits at Punch:

• Competitive Salary & Performance-Based Commissions
• Paid Time Off & Holidays
• Health & Wellness Support
• Professional Growth & Development (including AI/ML training)
• Collaborative Culture & Recognition
• Access to cutting-edge AI tools and technologies
• Opportunity to be part of the AI revolution in business
• Operational Support & Relocation Assistance

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Language:

• English (Required)

Join us in connecting businesses with transformative AI solutions. Help us build relationships that drive innovation and growth in the rapidly expanding AI services market.

Job Type: Full-time

Work Location: In person