Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for planning, executing, and managing strategies that enhance brand awareness, and engagement. This role requires a versatile marketer skilled in branding, content development, digital marketing, social media management, and campaign execution.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for the company.
• Oversee social media platforms, content creation, and engagement initiatives.
• Design, execute, and optimize digital marketing campaigns including SEO, PPC, email marketing, and paid social.
• Monitor market trends and competitor activities to refine marketing tactics.
• Manage websites, landing pages, and conversion funnels to improve user experience.
• Produce marketing materials and blog content as required.
• Track and analyze KPIs, preparing reports to measure campaign success.
• Collaborate with internal teams to deliver effective marketing initiatives.
• Stay updated on emerging marketing tools, platforms, and best practices.

Requirements

• Proven marketing experience with a focus on digital channels.
• Strong knowledge of SEO, PPC, and social media advertising.
• Excellent content creation and content writing abilities.
• Proficiency in English (spoken and written).
• Hands-on experience managing Facebook, Insta, LinkedIn, and YouTube Pages
• Ability to manage multiple brands or clients simultaneously.
• Strong analytical skills to translate data into actionable strategies.
• Effective project management skills with keen attention to detail.
• Creative, adaptable, and results-oriented mindset.

Job Type: Full-time

Work Location: In person