Digital Marketing Specialist

Commercial Manager — E‑commerce (Dubai) | Full‑time or Fractional

About the brand
Digital‑first skincare brand selling online across the GCC. Lean team, fast tests, data‑driven.

The role (80/20)
Own top‑line growth across paid, organic, retention, marketplaces, and partnerships—hit targets while protecting unit economics.

Key outcomes (first 90–180 days)

• Revenue +30–50% with blended ROAS / contribution margin inside guardrails.
• CAC ↓ 20%, LTV ↑ 15% via lifecycle/loyalty and UX wins.
• Profitably launch/scale marketplaces (Amazon/Noon).
• Site CVR +0.5–1.0 pp through CRO.
• Weekly channel model (forecast vs actuals) adopted by leadership.

What you’ll do

• Run Meta/Google/TikTok, SEO/content, affiliates, influencers.
• Own CRM/retention (flows, segmentation, offers), pricing & promo calendar.
• Partner with Product on hero SKUs/bundles; with Tech on tracking & attribution.
• Drive brief → test → learn → scale; kill losing tests quickly.

Must‑haves

• Hands‑on D2C performance + retention (not just agency mgmt).
• Deep with ads managers, GA4, pixels/attribution, A/B testing.
• Portfolio of before/after growth wins with numbers.

Compensation & benefits

• Full‑time base: AED 14,000–18,000 (Senior)
• Visa, health insurance, annual leave per UAE law.

How to apply (Indeed) — include

• CV + links to brands/campaigns you scaled + a 90‑day channel plan (bullet points, max 1 page).

Screening questions (paste into Indeed)

• One campaign that lowered CAC materially (share numbers).
• Your attribution approach and how it re‑allocates budget.
• Which marketplaces did you grow and what were the unit economics?

Job Types: Full-time, Part-time

Pay: AED12,000.00 - AED15,000.00 per month