Digital Marketing Specialist

Company Description

Bagsy, part of Kling Trading, is a premium travel solutions provider with over 50 years of expertise in designing, manufacturing, and distributing high-quality luggage and bags worldwide. As the official distributor of LOJEL, National Geographic, Discovery, and Oumos in the region, Bagsy offers globally trusted brands. Bagsy's commitment extends beyond products to exceptional customer service, ensuring smooth, stylish, and secure travel experiences.

Role Description

This is a permanent role for a Digital Marketing Specialist at Bagsy. The role involves day-to-day tasks related to Performance Marketing, Social media marketing, digital marketing, web analytics, Website Analytics, Branding and communication. This role demands a strategic thinker with a deep understanding of digital channels, e-commerce platforms, creative mind and the nuances of premium branding.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• Experience in the UAE Market.
• Proficiency in Shopify, Google Ads, Meta Business Suite, and analytics tools.
• Minimum of 3 to 5 years of experience in digital marketing in the UAE.
• Demonstrated ability to manage budgets, analyze performance metrics, and optimize campaigns for ROI.
• Strong understanding of premium consumer behavior and brand positioning.
• Excellent communication skills and a collaborative mindset.
• Web Analytics and Online Marketing skills
• Knowledge of content management systems
• Ability to analyze data and draw insights
• Experience in the travel or retail industry is a plus

Key Responsibilities:

Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies across paid, owned, and earned channels, aligned with Bagsy’s growth objectives.

• Stay ahead of market trends, competitor activities, and emerging digital tools to continuously evolve Bagsy’s presence.

E-Commerce & Website Optimization

• Own and optimize Bagsy’s Shopify platform, ensuring premium-level user experience, speed, and conversion optimization.

• Implement CRO tactics such as heatmap analysis, customer journey testing, and personalized experiences.

Paid Advertising & Performance Marketing

• Lead cross-platform campaigns (Google, Meta, TikTok, Snapchat, Programmatic) with a focus on profitability, ACoS, ROAS, and CAC.

• Design audience segmentation and retargeting frameworks to drive repeat customers.

Analytics & Insights

• Build and maintain advanced dashboards in GA4 and Looker Studio.

• Perform deep-dive analysis into campaign performance, user journeys, and attribution.

• Translate insights into actionable optimizations that scale sales and reduce waste.

Content & Creative Direction

• Collaborate with in-house and external creative teams to produce high-impact visuals, videos, and campaigns.

• Ensure content communicates, sustainability, and premium lifestyle positioning.

SEO & SEM Excellence

• Own organic growth initiatives: technical SEO, keyword strategies, content optimization.

• Drive SEM campaigns with advanced bidding, dynamic ads, and keyword expansion.

Brand Protection & Traffic Quality

• Monitor and act against invalid clicks, bot traffic, and poor-quality placements.

• Ensure Bagsy maintains premium visibility and reputation across all digital touchpoints.

What We Offer:

• Opportunity to shape the digital presence of a growing premium brand.
• Collaborative work environment with a focus on innovation and excellence.
• Competitive compensation package and benefits.

Industry

• Retail

Employment Type

Full-time

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month

Experience:

• Performance Marketing: 3 years (Required)

Location:

• Dubai (Required)