Digital Marketing Specialist

Digital Marketing Specialist (SEO & Lead Generation)

Rafael Inc, a leading residential remodeling company in Jacksonville, FL, is seeking an experienced Digital Marketing Specialist to help us grow our online presence and generate high-quality leads for our remodeling services. This role is focused on building awareness, driving engagement, and producing consistent homeowner leads through strategic digital marketing efforts.

Job Responsibilities:

• Develop and manage digital marketing campaigns tailored to residential remodeling services.
• Take ownership of content and design projects (web pages, landing pages, ad creatives).
• Design and optimize page layouts and templates for lead conversion.
• Produce digital assets for social media, email campaigns, and paid advertising.
• Maintain consistent branding across all platforms.
• Collaborate with company leadership to align campaigns with sales goals.
• Track, analyze, and report campaign performance using analytics tools.
• Manage online reviews and reputation across platforms (Google, Yelp, Houzz, etc.).
• Advanced experience with Meta Business Suite, including Facebook Ads Manager.
• Proficient in PPC platforms (Facebook Ads, Google Ads, Instagram, LinkedIn).
• Create ad copy, optimize targeting, conduct keyword & competitor analysis.
• Lead Generation Expertise – Proven ability to generate homeowner leads, optimize cost per lead, and continually refine strategies for better ROI.

Qualifications/Skills:

• Strong understanding of digital marketing fundamentals, including SEO and SEM.
• Experience running successful paid advertising campaigns.
• Awareness of UI/UX principles for web design and landing pages.
• Familiarity with social media content creation and engagement strategies.
• Excellent time-management skills with the ability to meet deadlines.
• Experience with video editing or motion graphics (for social media reels, short ads).
• Strong written and verbal communication skills.
• Attention to detail and analytical mindset.
• Bonus: Knowledge of the home remodeling or construction industry.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field; or equivalent experience.
• Minimum of 3 years of digital marketing experience.
• Certifications: Google Ads, Meta Blueprint, SEO certifications, inbound marketing certification.
• Portfolio of successful campaigns and creative work.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with website management tools, HTML, CSS (WordPress or similar CMS).
• Social media and email marketing experience.

Who We Are:

At Rafael Inc, we specialize in transforming homes across Jacksonville through high-quality kitchen, bathroom, and full-home remodeling projects. Our mission is to create lasting value for homeowners while delivering a seamless and enjoyable remodeling experience. We’re a collaborative, family-oriented company that values creativity, accountability, and results.

Compensation & Benefits:

• Competitive pay based on experience.
• Salary plus incentives based on lead performance.
• Paid holidays, sick leave, and vacation time.
• Opportunity to work in a dynamic, growing construction company.
• Flexible, supportive work environment.

Rafael Inc is a proud equal opportunity employer. We are committed to diversity, inclusion, and providing equal opportunities for all qualified applicants.

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• Employee discount
• Paid time off

Ability to Commute:

• Jacksonville, FL 32256 (Required)

Ability to Relocate:

• Jacksonville, FL 32256: Relocate before starting work (Required)

Work Location: In person