Digital Marketing Specialist

About the Role

Founded in 2004 by a team of pharmacists, physicians, and investors, Orzax Pharmaceuticals was established with the goal of offering consumers additive-free and naturally formulated health products.

With our philosophy of “Gift to Health” , we develop nearly 150 innovative products inspired by nature and deliver them to millions of people in over 50 countries, staying true to our values of quality and naturalness.

At Orzax, driven by innovation, quality, and respect for people and the environment, we offer a dynamic career opportunity where you can realize your potential and contribute to impactful global projects.

Position Summary

We are looking for a Digital Marketing Specialist who will shape Orzax’s global digital growth strategies a data-driven, creative, and results-oriented professional.

This role will be responsible for increasing brand awareness, customer engagement, and sales performance across both B 2B and B2C digital channels.

Key Responsibilities

• Develop and implement B2B and B2C digital growth strategies across different markets
• Plan, execute, and analyze performance-based campaigns on Meta, Google Ads, TikTok, and LinkedIn Ads
• Manage and optimize WooCommerce and Shopify e-commerce websites, focusing on conversion rate optimization (CRO)
• Design and execute digital campaigns, email automation, lead generation, and LinkedIn advertising for B2B distributor networks
• Analyze user behavior, funnels, and campaign performance using GA4 and GTM
• Enhance organic traffic and brand visibility in new markets through SEO and content marketing strategies
• Regularly monitor and report key performance metrics such as ROAS, CTR, CAC, CLV, and lead quality
• Follow the latest digital trends and technologies to implement innovative marketing applications across Orzax brands

Qualifications

• Minimum 3 years of digital marketing experience, preferably in supplement, healthcare, or FMCG sectors
• Agency experience is a strong plus
• Solid understanding of B2B and B2C marketing dynamics with the ability to design tailored strategies for each model
• Advanced knowledge of Meta Ads, Google Ads, LinkedIn Ads, SEO, GA4, and GTM
• Experienced in email marketing strategies and campaign management
• Skilled in A/B testing, conversion optimization (CRO), and data analysis
• Knowledge of e-commerce platforms such as WooCommerce and Shopify
• Fluent in English (daily working language)
• Analytical mindset with strong communication and problem-solving skills
• Proficient in AI-based tools such as ChatGPT and Google Gemini