Digital Marketing Specialist

Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing strategies, particularly in e-commerce, SEO, and analytics. This role requires proficiency in various digital tools and platforms to enhance our online presence and drive engagement. The Digital Marketer will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services.

Duties

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
• Conduct keyword research to optimize content for search engines and improve organic search rankings.
• Manage e-commerce platforms, ensuring product listings are accurate and engaging.
• Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that achieve measurable results.
• Analyze website performance using Google Analytics, providing insights for continuous improvement.
• Create visually appealing graphics and content using Adobe Creative Suite, including Adobe Photoshop.
• Maintain the company website using WordPress, ensuring it is user-friendly and up-to-date.
• Implement email marketing campaigns to nurture leads and engage existing customers.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Stay current with industry trends and emerging technologies to keep our digital marketing strategies innovative.

Requirements

• Proven experience in digital marketing with a focus on e-commerce, SEO, and analytics.
• Proficiency in Google Ads, Facebook Advertising, Google Analytics, and email marketing platforms.
• Strong knowledge of HTML, CSS, JavaScript, SQL, and graphic design principles.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) is highly desirable.
• Familiarity with WordPress for website management is essential.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills with a knack for creating engaging content.
• Ability to work independently as well as collaboratively within a team environment.
• A proactive attitude towards learning new tools and techniques in the digital marketing landscape. Join us in shaping our digital presence and driving growth through innovative marketing strategies!

Job Type: Full-time

Pay: $26.13 - $33.00 per hour

Expected hours: No less than 40 per week

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote