Digital Marketing Specialist

About the Role

We’re looking for a motivated and detail-oriented Digital Marketing Coordinator to support our multi-client digital optimization programs.

You’ll work on both traditional SEO and Generative Engine Optimization (GEO) — ensuring that client content performs well not only on Google but also across AI-driven platforms like ChatGPT, Perplexity, Gemini, and Bing Copilot.

This is an excellent opportunity for someone who wants to grow into a data-driven digital marketer with hands-on experience in local SEO, structured data, and AI visibility tracking.

Key Responsibilities

1. On-Page SEO & Content Optimization

• Optimize service and location pages using RankMath Pro or similar tools.
• Write and update meta titles, descriptions, headers, and image alt text.
• Reformat website content into clear, conversational Q&A structures for AI readability.
• Support implementation of structured data (LocalBusiness, FAQPage, Organization, etc.).

2. GEO (Generative Engine Optimization)

• Reformat and enhance content for AI-based discovery and citation.
• Run manual AI visibility checks across ChatGPT, Perplexity, Gemini, and Bing Copilot.
• Maintain the AI Visibility Audit Sheet to track brand mentions, citations, and competitor presence.
• Identify and summarize monthly opportunities to improve AI search visibility.

3. Local SEO & Business Profile Management

• Manage multiple Google Business Profiles (GBPs) for client locations.
• Update hours, attributes, photos, services, and posts regularly.
• Monitor reviews, coordinate responses, and ensure NAP (Name-Address-Phone) consistency across directories using Semrush Local or similar tools.

4. Reporting & Analytics

• Preparing monthly SEO + GEO performance reports in Excel and Google Slides.
• Track and report on:
• AI citations and mentions
• Local keyword rankings
• GBP engagement metrics
• Website traffic and conversion data via GA4 and Search Console

5. Tools You’ll Use

• SEO / GEO: RankMath Pro, Semrush
• Analytics: Google Analytics 4, Google Search Console
• AI Visibility Testing: ChatGPT, Perplexity, Gemini, Bing Copilot
• Productivity: Google Sheets, Slides, and Jira (for task tracking)

Qualifications

• 1–2 years of experience in SEO, digital marketing, or content optimization (internship or agency experience preferred).
• Familiarity with SEO fundamentals, keyword research, and ranking factors.
• Working knowledge of GA4 and Google Search Console.
• Strong writing and communication skills with attention to detail.
• Curiosity about AI search, conversational optimization, and emerging GEO trends.
• Proficiency in Excel/Google Sheets for data tracking and reporting.

Nice-to-Have Skills

• Experience managing WordPress sites using RankMath or Yoast.
• Understanding of schema markup (JSON-LD).
• Exposure to AI tools (ChatGPT, Claude, Gemini, or Perplexity).
• Experience with multi-location or enterprise SEO projects.
• Knowledge of E-E-A-T and on-page content quality principles.

Performance Indicators

• Growth in AI citations and branded mentions.
• Improvement in local keyword rankings and GBP engagement.
• Timely completion of monthly visibility audits and content updates.
• Accuracy and clarity of reporting deliverables.

Job Types: Internship, Contract

Pay: $30,000.00 - $32,000.00 per year

Work Location: Hybrid remote in Carrollton, TX 75010