Digital Marketing Specialist

About the role:

We are looking for a results-driven marketing expert with proven experience in creating and executing strategies that attract and engage audiences. The ideal candidate will take a lead role in planning, implementing, and optimising marketing campaigns across multiple channels.

Key Responsibilities:

1. Develop and execute marketing strategies to attract and engage target audiences.

2. Lead ASO efforts for mobile apps, including keyword research, app store listing optimization, and performance tracking.

3. Drive app downloads, user acquisition, and retention strategies.

4. Monitor, analyze, and report on campaign performance and make data-driven recommendations.

5. Identify new channels, growth opportunities, and trends in digital marketing and app promotion.

6. Manage and optimize paid and organic marketing campaigns across social media, search engines, and other relevant platforms.

Required Skills & Experience:

1. Proven experience in digital marketing, user acquisition, or app marketing.

2. Hands-on experience with ASO (App Store Optimization) and mobile app marketing.

3. Familiarity with paid user acquisition platforms (Facebook Ads, Google Ads, Apple Search Ads, etc.).

4. Excellent communication, leadership, and project management skills.

Preferred Qualifications:

1. Experience in tech or mobile app industries.

2. Knowledge of SEO, SEM, content marketing, and social media marketing.

3. Strong understanding of analytics tools (Google Analytics, App Store Connect, Firebase, etc.) and marketing metrics.

Job Type: Full-time

Pay: Up to ₹600,000.00 per year

Experience:

• Digital marketing: 2 years (Required)

Location:

• Surat, Gujarat (Required)

Work Location: In person