Digital Marketing Specialist

About the Role

We are looking for a dynamic and creative MBA (Marketing) professional to manage and execute all aspects of our digital marketing activities. The ideal candidate should be passionate about brand building, lead generation, and online engagement across digital channels.

Key Responsibilities

• Digital Campaign Management: Plan, execute, and monitor paid and organic marketing campaigns on platforms like Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Social Media Marketing: Manage social media accounts, create content calendars, and ensure consistent brand voice and engagement.
• SEO & SEM: Optimize website content for search engines and manage paid search campaigns to improve visibility and ROI.
• Content Marketing: Develop and manage blogs, email newsletters, and digital ad creatives. Coordinate with content and design teams.
• Analytics & Reporting: Track campaign performance using Google Analytics, Meta Insights, etc. Provide data-driven reports and recommendations.
• Email & Automation: Manage email campaigns, CRM integrations, and marketing automation tools for customer nurturing.
• Market Research: Conduct competitor and trend analysis to identify new opportunities for growth.
• Brand Management: Support in maintaining a consistent brand image across all digital platforms and marketing materials.

Required Skills

• Strong understanding of digital marketing concepts (SEO, SEM, SMM, PPC, Email, Influencer, and Content Marketing).
• Familiarity with tools like Google Ads, Meta Ads Manager, Google Analytics, Canva, HubSpot, Mailchimp, etc.
• Excellent communication and analytical skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative mindset with attention to detail.

Education & Experience

• MBA in Marketing / Digital Marketing (mandatory).
• Internship or 0–3 years or above of experience in a digital marketing role preferred.

Job Types: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person