Digital Marketing Specialist

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. This role requires a deep understanding of digital marketing strategies, analytics, and tools to drive engagement and conversion across various platforms.

Duties

• Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the website.
• Utilize SEO tools for keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Implement conversion optimization techniques to enhance user experience and increase lead generation.
• Manage social media marketing efforts across platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Create engaging content for blogs, social media posts, email campaigns, and website landing pages.
• Analyze performance metrics using Google Analytics to assess campaign effectiveness and identify areas for improvement.
• Oversee paid advertising campaigns on Google Ads and Facebook Advertising to maximize ROI.
• Collaborate with graphic designers using Adobe Creative Suite to produce visually appealing marketing materials.
• Maintain and update the company website using WordPress, ensuring content is fresh and relevant.
• Execute email marketing campaigns utilizing marketing automation tools to nurture leads through the sales funnel.
• Conduct A/B testing for various digital campaigns to optimize performance based on data-driven insights.

Skills

• Proficiency in SEO tools and techniques for effective keyword research and optimization.
• Strong understanding of conversion optimization strategies to enhance user engagement.
• Experience with social media marketing across multiple platforms.
• Familiarity with Adobe Photoshop and Adobe Creative Suite for graphic design tasks.
• Knowledge of WordPress for website management and content updates.
• Proficient in Google Ads, Google AdWords, SEM, and performance marketing strategies.
• Experience with HTML, CSS, JavaScript, and SQL for technical aspects of digital marketing.
• Strong analytical skills using Google Analytics to track campaign performance metrics.
• Ability in content creation including copywriting for various formats such as blogs and email newsletters.
• Experience with e-commerce platforms and B2B marketing strategies is a plus.
• Knowledge of content management systems (CMS) for effective content distribution. Join us in shaping our digital presence while driving impactful results through innovative marketing strategies!

Job Type: Full-time

Pay: $3,000.00 per month

Work Location: Remote