Digital Marketing Specialist

Overview
We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team. This role is essential for developing and executing innovative digital marketing strategies that enhance our online presence, drive traffic, and increase conversions. The ideal candidate will have a strong understanding of various digital marketing channels, including SEO, SEM, social media, email marketing, and content creation. If you are passionate about digital marketing and eager to make an impact, we want to hear from you.

Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research and utilize SEO tools to optimize website content for search engines.
• Manage and execute social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Create engaging content for various digital channels including websites, blogs, email newsletters, and social media posts.
• Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions.
• Oversee Google Ads and Facebook Advertising campaigns to maximize ROI through conversion optimization techniques.
• Collaborate with the design team to create visually appealing graphics using Adobe Creative Suite for marketing materials.
• Utilize WordPress for content management and updates on the company website.
• Implement marketing automation tools to streamline email marketing efforts and nurture leads through the sales funnel.
• Stay updated on industry trends and emerging digital marketing technologies to ensure competitive advantage.

Experience

• Proven experience in digital marketing with a focus on SEO, SEM, social media management, and content creation.
• Proficiency in using SEO tools (e.g., Google Analytics, Google AdWords) for performance tracking and analysis.
• Familiarity with HTML, CSS, JavaScript, SQL is a plus for managing website content effectively.
• Strong copywriting skills with the ability to create compelling content that engages audiences.
• Experience in e-commerce environments is advantageous; understanding of B2B marketing principles is a plus.
• Knowledge of graphic design principles using Adobe Photoshop or similar software is preferred. Join us as we continue to grow our brand's digital footprint! Your expertise will play a crucial role in shaping our online strategy and driving success.

Job Type: Full-time

Pay: $33,000.00 - $48,000.00 per year

Benefits:

• Health insurance

Work Location: In person