Digital Marketing Specialist

We are looking for a highly motivated and experienced Digital Marketing Executive to join our growing team. This role is ideal for a strategic thinker with a strong background in social media advertising, SEO, and digital campaign management. The ideal candidate will play a key role in enhancing our brand visibility, managing social media channels, and driving e-commerce sales through effective digital marketing strategies.

Key Responsibilities

1. Social Media Management

• Manage daily activity across all social media platforms, including responding to customer queries in a timely and professional manner.
• Create, schedule, and publish engaging social media content on a daily basis.
• Plan, execute, and optimise paid advertising campaigns on platforms such as Facebook, Instagram, and Google.
• Monitor ad performance and troubleshoot any issues related to campaign delivery and targeting.

2. Paid Advertising (Google & Social Media)

• Develop and manage Google Ads campaigns including keyword targeting, ad copy writing, budget allocation, and ongoing optimisation.
• Analyse campaign performance and implement strategies to improve ROI and drive conversions.

3. Search Engine Optimisation (SEO)

• Conduct detailed keyword research to identify growth opportunities for the e-commerce store.
• Build, manage, and analyse back links to improve search engine rankings.
• Implement on-page and off-page SEO techniques to increase organic traffic.

4. Strategy & Analysis

• Assist in developing and executing comprehensive digital marketing strategies aimed at increasing online visibility and sales.
• Track and analyse campaign metrics and website data to make data-driven decisions.
• Prepare regular performance reports and insights for management.

Requirements

• Bachelor’s degree (required)
• Proven experience in a similar digital marketing role
• Strong understanding of digital ad platforms including Facebook Ads, Instagram Ads, and Google Ads
• In-depth knowledge of SEO best practices and tools
• Hands-on experience with social media management platforms (e.g., Hoot suite, Buffer, Later)
• Excellent verbal and written communication skills to handle meeting with clients
• Strong analytical and problem-solving abilities
• Ability to manage multiple projects in a fast-paced environment with minimal supervision

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Prior experience in the e-commerce industry
• Familiarity with content management systems (CMS) and e-commerce platforms (e.g., Shopify, WooCommerce)
• Certifications in Google Ads, Facebook Blueprint, or SEO tools (e.g., SEMrush, Ahrefs) are a plus

Job Type: Full-time

Pay: Rs50,000.00 - Rs60,000.00 per month

Work Location: In person