Digital Marketing Specialist

As a Digital Marketing Specialist , you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. You will work closely with other departments to ensure our online presence is strong, effective, and aligned with our business objectives.

Key Responsibilities:

Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, content marketing, email marketing, etc.).

Create, manage, and optimize campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, Twitter (X), YouTube, etc.

Analyze and report on campaign performance, using metrics like traffic, engagement, and conversion rates to drive continuous improvement.

Perform market research and competitive analysis to identify new digital marketing trends, opportunities, and audience insights.

Collaborate with the content team to create engaging content that resonates with our target audience.

Manage social media platforms and optimize paid and organic social campaigns.

SEO and SEM optimization to ensure content ranks high in search engines and generates qualified leads.

Email marketing campaigns: design, test, and optimize email campaigns to engage leads and retain customers.

Stay updated on industry trends: always be learning and adapting to new tools, technologies, and marketing practices.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person