Digital Marketing Specialist

Role Overview:

The Digital Marketing professional will be responsible for developing, implementing, and optimizing online marketing strategies to drive brand awareness, lead generation, and customer engagement across digital platforms.

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Oversee website content, analytics, and performance optimization (Google Analytics, Search Console).
• Develop and execute content strategies — blogs, posts, newsletters, videos, etc.
• Run ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) and monitor ROI and KPIs.
• Collaborate with design, sales, and product teams to align marketing strategies with business goals.
• Conduct keyword research, competitor analysis, and performance tracking.
• Generate insights and prepare digital marketing reports for management.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–2 years of experience in digital marketing or related role.
• Proficiency in Google Ads, Meta Business Suite, SEO tools, and analytics tools.
• Strong understanding of digital channels, content marketing, and campaign management.
• Excellent communication, creativity, and analytical skills.
• Certification in Google Ads / Digital Marketing (preferred).

Key Skills:

SEO | SEM | Google Ads | Social Media Marketing | Content Strategy | Email Marketing | Analytics | Branding | Campaign Management | ROI Optimization

Job Type: Full-time