Digital Marketing Specialist

Requirements

• Develop and implement comprehensive social media strategies that align with our marketing goals, target audience, and brand identity
• Create and curate engaging and shareable content for various social media platforms, including written posts, visuals, videos, and graphics
• Manage and maintain social media profiles on platforms such as Facebook, Instagram, LinkedIn, and Youtube.
• Interact with audience, respond to comments and messages, and foster an active and positive online community
• Plan and execute paid advertising campaigns on social media platforms, optimising ad spend and targeting to maximise ROI
• Monitor and analyse social media performance using data and metrics to assess the effectiveness of strategies and make data-driven improvements
• Stay current with social media trends, industry best practices, and emerging technologies to ensure strategies remain relevant and competitive
• Collaborate with cross-functional teams, including marketing, content creators, and design, to align social media efforts with broader marketing initiatives

Qualification

• Proven 1 year experience in social media marketing field
• Proficiency with social media management and analytics tools
• Strong written and verbal communication skills
• Knowledge of advertising and promotion on social media platforms
• Creativity and a strong eye for visual content
• Ability to analyse data and translate insights into actionable strategies
• Strong project management and organisational skills
• Up-to-date with social media trends and best practices

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time
• Paid time off

Work Location: In person