Digital Marketing Specialist

Digital Marketing Executive : Key Responsibilities

● Brand Communication

○ Coordinate packaging design changes with the creative team and vendors.

○ Proof-check packaging for accuracy, compliance, and alignment with brand guidelines.

○ Ensure timely execution of packaging updates for new launches and existing SKUs.

○ Participate in online and offline events to ensure brand visibility

● Social Media Management

○ Plan, create engaging content across Instagram, Facebook, YouTube

○ Act as the POC for the creative/digital agency, ensuring smooth coordination and timely execution of deliverables.

○ Monitor performance, track trends, and respond to community interactions (DMs, comments).

○ Collaborate with influencers, pet communities, and partners for campaigns.

● Performance Marketing & Campaigns

○ Assist in planning and executing paid ad campaigns (Meta, Google, YouTube).

○ Monitor campaign performance and optimize for ROI and engagement.

○ Work with creative teams to develop ad copies, visuals, and videos.

● Content Marketing

○ Coordinate blog creation, email marketing, and WhatsApp marketing.

○ Ensure SEO optimization for website and product listings.

○ Support content for product launches, sales campaigns, and seasonal promotions.

● E-commerce & Website

○ Manage listings and campaigns on e-commerce & quick commerce platforms

○ Conduct regular visibility checks of products to ensure correct listings and availability.

○ Monitor and ensure ad campaigns are live and running smoothly on platforms.

● Analytics & Reporting

○ Track KPIs (engagement, followers, reach).

Desired Skills & Experience

● 2-6 years of experience in digital marketing

● Strong understanding of social media trends, paid marketing, and influencer marketing.

● Basic knowledge of SEO, Google Analytics, Meta Ads, and e-commerce platforms.

● Creative mindset with strong communication and copywriting skills.

● Good eye for detail to review packaging content and design.

● Ability to multitask and manage campaigns end-to-end.

● Strong coordination skills to manage agencies, ensure e-commerce visibility, and campaign execution.

Job Type: Full-time

Pay: ₹450,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person