Digital Marketing Specialist

Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. This role requires a deep understanding of various digital marketing channels, including SEO, social media, email marketing, and performance marketing. The Digital Marketer will leverage analytics to optimize campaigns and drive engagement across multiple platforms.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage social media platforms, creating engaging content and overseeing social media advertising campaigns.
• Utilize Google Ads and Facebook Advertising to drive targeted traffic and conversions.
• Create compelling content for blogs, websites, email newsletters, and social media posts.
• Analyze campaign performance using Google Analytics and other SEO tools to inform future strategies.
• Optimize conversion rates through A/B testing and user experience improvements on landing pages.
• Collaborate with graphic designers to produce visually appealing marketing materials using Adobe Creative Suite.
• Maintain content management systems (CMS) such as WordPress for website updates and blog management.
• Implement email marketing campaigns utilizing marketing automation tools to nurture leads.

Skills

• Proficiency in SEO tools and techniques for effective keyword research and optimization.
• Strong understanding of conversion optimization strategies to enhance user experience.
• Experience with social media marketing across various platforms including Facebook, Instagram, LinkedIn, etc.
• Familiarity with Google Ads, Google AdWords, SEM, and performance marketing metrics.
• Knowledge of HTML, CSS, JavaScript, SQL for basic web development tasks.
• Ability to create visually engaging graphics using Adobe Photoshop or similar graphic design software.
• Strong analytical skills with experience in Google Analytics for tracking campaign performance.
• Excellent copywriting skills for crafting persuasive content that resonates with target audiences.
• Experience in B2B marketing strategies tailored to business clients.
• Familiarity with e-commerce platforms and strategies for driving online sales. Join us in this exciting opportunity to make a significant impact on our digital presence while growing your skills in a fast-paced environment!

Job Type: Full-time

Pay: $46,000.00 - $64,000.00 per year

Benefits:

• Paid time off
• Retirement plan

Work Location: Remote