Digital Marketing Specialist

Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing strategies, including SEO, social media marketing, and content creation. This role requires a blend of analytical skills and creative thinking to enhance our online presence and drive engagement across various digital platforms.

Responsibilities

• Conduct keyword research and utilize SEO tools to optimize website content for search engines.
• Manage and execute social media marketing campaigns across platforms such as Facebook, Instagram, and LinkedIn.
• Create engaging content for blogs, social media, email newsletters, and other digital channels.
• Analyze website performance using Google Analytics and other analytics tools to track key performance indicators (KPIs).
• Oversee Google Ads campaigns, including SEM and Google AdWords, ensuring optimal performance through conversion optimization techniques.
• Collaborate with the design team to create visually appealing graphics using Adobe Creative Suite, including Adobe Photoshop.
• Utilize WordPress for content management and website updates, ensuring a user-friendly experience.
• Implement email marketing campaigns using marketing automation tools to nurture leads and engage customers.
• Stay up-to-date with industry trends and best practices in digital marketing to continually improve strategies.

Requirements

• Proven experience in digital marketing with a focus on SEO, social media management, content creation, and performance marketing.
• Proficiency in using SEO tools, Google Analytics, Google Ads, and other digital marketing platforms.
• Strong understanding of HTML, CSS, JavaScript, and SQL for effective website management and optimization.
• Experience with e-commerce platforms is a plus; familiarity with B2B marketing strategies is also desirable.
• Excellent copywriting skills with the ability to create compelling content that resonates with target audiences.
• Strong analytical skills to interpret data and make informed decisions based on performance metrics.
• Ability to work collaboratively in a team environment while also being self-motivated and detail-oriented.
• Familiarity with graphic design principles is advantageous; experience with Adobe Creative Suite is preferred. Join us in shaping our digital presence while advancing your career in the exciting field of digital marketing!

Job Type: Full-time

Pay: $24.00 - $34.00 per hour

Expected hours: No more than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off

People with a criminal record are encouraged to apply

Work Location: Remote