Digital Marketing Specialist

LOCATION: Orange County, CA – On-site

ABOUT UGP
Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour-level coaching and golf-specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives.

ABOUT THE ROLE
We're seeking a Digital Marketing Specialist to lead UGP's digital growth strategy and strengthen our online presence across paid, organic, and email channels. This role is ideal for a data-driven marketer who's equal parts analytical and creative—someone who understands how to turn data into action, insights into campaigns, and audiences into engaged communities.

You'll oversee UGP's paid advertising, SEO, social media, and email marketing—leading strategy, copywriting, and performance optimization across platforms. You'll collaborate closely with the Marketing & Events Manager on creative projects to shape digital campaigns that tell the UGP story, drive measurable growth, and scale our reach.

WHAT YOU'LL DO

Develop and lead UGP's digital marketing strategy across paid media, social, email, and SEO to drive brand growth, engagement, and conversions
Manage and optimize paid ad campaigns (Google Ads, Meta Ads) for performance and ROAS
Maintain dashboards and performance reports to track KPIs, analyze trends, and inform strategy
Oversee SEO and website optimization, managing updates across UGP's digital platforms (Squarespace, Shopify, Calendly, Gleantap, and Mindbody)
Own social media strategy and management, overseeing content calendars, posting schedules, and community engagement
Draft compelling copy for ads, emails, landing pages, and organic social that aligns with UGP's voice and brand standards
Conduct A/B testing and leverage insights to refine targeting, creative performance, and customer journey effectiveness
Collaborate with the Marketing & Events Manager on campaign strategy and creative direction to produce digital assets that support paid and organic initiatives
Monitor digital trends and emerging marketing & growth opportunities to keep UGP's digital presence forward-thinking and competitive

WHAT WE'RE LOOKING FOR

Bachelor's degree in Marketing, Communications, or related field
3+ years of experience in digital, growth, or social media marketing, preferably within sports, fitness, or lifestyle brands
Proven experience managing paid media campaigns (Google Ads, Meta Ads Manager)
Strong understanding of digital marketing analytics, conversion tracking, and KPI reporting tools (Google Analytics, Meta Ads Manager, UTM tracking)
Skilled at analyzing performance data across paid and social channels and translating insights into actionable strategies
Familiarity with email marketing platforms, website builders (Squarespace), and campaign automation best practices
Strong copywriting, content strategy, and project management skills with the ability to execute cross-functionally
Experience with design software (Canva, Adobe Suite, etc)
Experience with or ability to quickly learn CRM platforms (Gleantap, Mindbody)
Analytical, creative, and trend-savvy, with a proven track record of growing engaged audiences
Highly organized and proactive, comfortable working in a fast-paced, high-performance environment
Golf enthusiast with knowledge of golf equipment, technology and current events preferred

Applicants are encouraged to submit a portfolio or include links to past projects showcasing content you've created or accounts you've managed

WHY UGP
This is an opportunity to shape the digital growth of a brand redefining golf performance. You'll have ownership over digital and growth marketing strategy, analytics, and paid media execution—building scalable systems that reach, engage, and convert golfers both online and on the course.

UGP BENEFITS

Comprehensive health insurance
Dental Insurance
Vision Insurance
Life Insurance
Paid Time Off
Parental Leave
401(k) Retirement Savings Plan
Employer Matching for 401(k) Contributions
Professional Development Assistance
Employee Discounts on Apparel, Clubs, and UGP Services

SALARY RANGE: $65k - $85k, DOE