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Digital Marketing Specialist
Mason, United States
Apex Order Pickup Solutions is looking for a Digital Marketing Specialist to join our team at our global headquarters in Mason, Ohio. In this role, you will collaborate with the marketing team and support the broader organization by managing all our digital assets, from the website and emails to social media and advertising – creating digital assets that educate our prospects and the broader industry while highlighting our customers and their success stories.
As our Digital Marketing Specialist, you are a vital part of our Marketing team along with being hands-on with concept creation, campaign execution, and graphic design, helping us bring our brand to life digitally.
About Us:
Apex Order Pickup Solutions applies innovative, scalable software and hardware to enable safe, secure, frictionless order fulfillment for foodservice, retail, and wholesale distribution companies. We are providing transformative contactless pickup solutions to a rapidly expanding global client base. Our technology-driven approach helps brands deliver world class customer experiences while optimizing efficiency and reducing costs.
What You’ll Do:
1. Campaign Strategy & Execution
- Plan, execute, and optimize digital marketing campaigns across multiple channels (e.g., Google Ads, Meta Ads, HubSpot, LinkedIn, email, SEO, and content marketing).
- Develop and manage marketing calendars, ensuring alignment with product launches and promotional timelines.
- Coordinate with creative and content teams to produce compelling digital assets and ad copy.
2. SEO & Content Marketing
- Conduct keyword research and optimize website content, blogs, and landing pages for search visibility.
- Monitor and improve organic traffic performance using tools like Google Analytics, Search Console, and HubSpot.
- Collaborate with content writers to ensure content aligns with SEO best practices and brand tone.
3. Social Media & Community Management
- Manage social media channels to increase brand awareness, engagement, and follower growth.
- Develop content schedules in collaboration with content manager and oversee posting, moderation, and performance reporting.
4. Performance Analytics & Reporting
- Track KPIs across campaigns (CTR, CPC, ROAS, conversion rates, etc.) and prepare regular performance reports.
- Analyze data to identify trends, insights, and opportunities for campaign optimization.
- Present actionable recommendations to improve marketing effectiveness.
5. Email Marketing & CRM
- Design and execute email marketing campaigns for nurturing leads and engaging existing customers.
- Segment audiences and personalize communications to maximize conversion and retention.
- Maintain CRM hygiene and ensure accurate tracking of campaign outcomes.
6. Collaboration & Stakeholder Management
- Work cross-functionally with sales, marketing, and design teams to ensure cohesive brand messaging.
- Coordinate with external agencies or freelancers for specialized campaign support.
- Stay up to date with digital marketing trends, emerging tools, and competitive activities.
What You Bring:
- Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field is required.
- Degrees in Media Studies, Journalism, English, or Data Analytics may also be considered, depending on experience and specialization.
- Hands on experience with HubSpot
- Demonstrated proficiency with digital marketing tools and analytics platforms (e.g., Google Ads, Meta Business Manager, HubSpot, SEMrush, Mailchimp, or similar).
- Strong understanding of SEO, PPC, email marketing, web design, content strategy, and social media marketing best practices.
- Experience with Adobe Photoshop, Illustrator, InDesign, WordPress, DreamWeaver, HTML, CSS
Nice To Have:
- 2–4 years of professional experience in digital marketing, advertising, or related marketing roles.
- Proven track record of developing and managing multi-channel campaigns (e.g., Google Ads, Meta Ads, LinkedIn, email, and SEO).
- Experience with marketing analytics platforms (Google Analytics, SEMrush, etc.) to monitor KPIs and optimize performance.
- Relevant certifications in digital marketing platforms are highly desirable, such as:
- Google Ads or Google Analytics (GA4) Certification
- HubSpot Inbound Marketing Certification
- Meta (Facebook) Blueprint Certification
- SEO or SEM training from reputable programs (e.g., SEMrush, Coursera, or Moz)
- Demonstrated ability to analyze data and present actionable insights to improve ROI and engagement.
- Strong understanding of SEO/SEM, content marketing, email marketing, web design and social media strategy.
- Experience working cross-functionally with creative, sales, and product teams to align marketing objectives.
- Familiarity with A/B testing, conversion rate optimization (CRO), and landing page design principles is a plus.
- Background in B2B or e-commerce marketing is preferred but not required.
Why Join Apex Order Pickup Solutions?
- Competitive salary
- Hybrid work schedule (in-office Tuesday–Thursday, remote Monday and Friday)
- Comprehensive benefits: medical, dental, vision, life insurance
- Paid time off for volunteering
- FSA, HSA, and supplemental insurance options
- 401(k) plan with company match
Apex Order Pickup Solutions is an Equal Opportunity Employer.
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