Digital Marketing Specialist

The Jacuzzi Bath Remodel National Lead Program is the premier lead generation program in the home improvement industry and our corporate owned territories are experiencing explosive growth in both revenue and number of locations! Our growth is necessitating that we find exceptional people to add to our marketing team. The marketing team focuses on generating leads in any way possible including; our own websites as well as digital and traditional lead sources such as PPC, Social, Print and TV. This Marketing team interacts with our amazing dealer customers, corporate owned retail locations, lead generation vendors and many departments within Jacuzzi Group.

We’re looking for an organized and knowledgeable Digital Marketing Specialist for this exciting role in the home improvement industry! Our ideal candidate will have a knack for copywriting, experience in GA4 and Search Console, ability to manage multiple social media accounts, excellent project management skills, and an empathetic personality that can relate to our everyday consumers. They will understand how to use those skills to create a cohesive brand experience for customers and manage our online communities.

Essential Functions of Digital Marketing Specialist

Online Community Management

• Oversee a Marketing Coordinator who responds within 24 hours to every online question/concern/feedback. The Digital Marketing Specialist will be held accountable for the 24-hour metric. Channels include: Yelp, Better Business Bureau, Google Reviews, Social Media and more
• Utilize and own Jacuzzi Bath Remodel’s review management software, GatherUp, to document, track, and reply to reviews.
• Work closely with customer care to provide quick resolution to customer complaints from online channels per the review management process.
• Maintain an upbeat and healthy online community experience for the JBR brand.
• Oversee weekly reporting to showcase review statuses and performance.

Social Media Management

• Own Jacuzzi Bath Remodel’s numerous social media accounts, including local Facebook pages, a national Instagram, LinkedIn, YouTube, and Pinterest.
• Grow the brand’s online presence and build community through social media.
• Strategize for unique ways to engage and drive leads online.
• Build monthly plans for our channels and execute. These plans may include some paid social media advertising for events, promos, etc.
• Develop a monthly report to show leadership the growth behind social media efforts.

Google Analytics

• Maintain weekly reporting on JBR’s national and local websites. Metrics may include user key events and overall site visit trends.

Website Maintenance & SEO

• Conduct regular audits of all web properties to ensure brand consistency and legal compliance.
• Support A/B testing to ensure conversion rate optimization.
• Review and approve agency’s SEO work monthly.

Lead Jacuzzi Bath Remodel’s Annual Philanthropic Event: Baths for the Brave

• Organize a task force of team members to support Baths for the Brave, an annual event where Jacuzzi remodels a bathroom at no charge for a veteran in need in each of our markets.

Remote opportunity, with up to 25% travel.

Compensation: $65,000+ based on experience.

Qualifications / Requirements of Digital Marketing Specialist

• Bachelor’s degree in business, marketing, creative writing, or journalism
• 2-5 years of experience managing social media for a brand.
• Must have experience with the following programs: Google Analytics, Google Search Console, Google/Microsoft Ads, Salesforce and Canva.
• Previous experience utilizing GatherUp is a plus.
• Ability to work independently with excellent project and time management skill.
• Experience working with multiple business stakeholders.
• Inspiring, engaging, and clear written and verbal communication skills.
• Excellent problem-solving skills with ability to manage and prioritize multiple projects.

Benefits

• Paid time off (PTO)
• 401(k) with matching program
• Medical insurance
• Dental insurance
• Vision insurance
• Health savings account
• Life insurance