Digital Marketing Specialist

You will be responsible for creating and implementing digital marketing strategies to drive online traffic, engagement, and conversions. Your primary focus will be on leveraging blogging platforms and content marketing to enhance brand visibility, attract target audiences, and generate leads. You will work closely with cross-functional teams to develop compelling blog content, optimize SEO performance, and measure the effectiveness of campaigns.

Key Responsibilities:

 Content Strategy and Development:

 Develop and execute a comprehensive content strategy aligned with business goals and target audience preferences.

 Create high-quality, engaging blog posts, articles, and other written content to attract and retain a specific audience.

 SEO Optimization:

 Conduct keyword research and optimize blog content for search engines to improve visibility and organic traffic.

 Monitor and analyze SEO performance metrics, such as traffic, rankings, and backlinks, to identify opportunities for optimization.

 Content Distribution:

 Utilize various distribution channels, including social media, email newsletters, and content syndication, to amplify the reach of blog content.

 Collaborate with the social media and email marketing teams to integrate blog content into broader marketing campaigns.

 Audience Engagement and Community Building:

 Foster meaningful interactions with readers through comments, forums, and social media platforms to build a loyal community around the brand.

 Monitor discussions and feedback to gain insights into audience preferences and trends, informing future content strategies.

 Performance Analysis and Reporting:

 Track key performance indicators (KPIs) such as traffic, engagement metrics, and conversion rates to assess the effectiveness of blog content and marketing efforts.

 Generate regular reports and insights to stakeholders, highlighting successes, challenges, and opportunities for improvement.

Note: - It will be work from office with 6 Days working. Location:- Bungalow No. 1 & 2, Survey No 55, Kumar Primavera Internal Rd, Sainath Nagar, Wadgaon Sheri, Pune, Maharashtra 411014

Google Map Location:- https://maps.app.goo.gl/H5isR5x2QjzJpz7H9

Also go through the Company details and Job Description :-

Website: - https://ivmtechno.com

LinkedIn:- https://www.linkedin.com/company/ivmtechnologiesllp/mycompany/

Job Type: Full-time

Pay: ₹10,027.32 - ₹30,899.06 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Provident Fund

Work Location: In person