Digital Marketing Specialist

Prilient Technologies Pvt Ltd is a dynamic and growth-driven organization passionate about leveraging digital channels to create impact and connect with our audience.
We’re looking for a creative and analytical Digital Marketing Manager to lead our marketing efforts, enhance our brand presence, and drive measurable business growth.

Key Responsibilities:
Performance Marketing (Google & Meta)

• Create, manage, and optimize Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook, Instagram).
• Develop and execute data-driven PPC strategies for lead generation and brand awareness.
• Perform A/B testing on ad copies, creatives, and landing pages to improve CTR and conversion rates.
• Manage campaign budgets and monitor ROI on a daily and monthly basis.
• Implement conversion tracking using GA4 and Google Tag Manager.

Search Engine Optimization (SEO)

• Plan and execute on-page and off-page SEO strategies to increase organic traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Optimize site structure, metadata, and content for ranking and indexing.
• Manage backlink outreach, guest posting, and content collaboration efforts.
• Stay updated on Google algorithm updates and SEO trends.

Analytics & Reporting

• Build and maintain performance dashboards using Google Data Studio / Looker.
• Prepare weekly and monthly reports on campaign and SEO performance.
• Use analytics insights to refine marketing strategies and identify growth opportunities.

Collaboration

• Work with the content, design, and development teams to align marketing goals with overall business objectives.
• Support brand strategy and new campaign initiatives with fresh ideas.

Requirements & Qualifications:

• 3–5 years of experience in digital marketing (SEO + Paid Ads).
• Google Ads & Meta Ads Certification preferred.
• Proven success in managing campaigns with positive ROI.
• Strong knowledge of GA4, Google Tag Manager, and Data Studio.
• Expertise in SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console).
• Solid understanding of technical SEO and content optimization.
• Excellent analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.

Job Type: Full-time

Benefits:

• Leave encashment
• Provident Fund
• Work from home

Work Location: In person