Digital Marketing Specialist

A digital marketing job description involves developing and executing online marketing strategies to promote products or services by managing campaigns across platforms like social media, search engines (SEO/SEM), and email. Key responsibilities include content creation, audience analysis, tracking website traffic and campaign performance using analytics tools, and optimizing digital assets to drive leads, engagement, and sales for a company. Key Responsibilities

• Strategy Development: Create comprehensive digital marketing plans that align with business goals, identify target audiences, and capitalize on market opportunities.
• Campaign Management: Develop, implement, and manage marketing initiatives across various digital channels, including social media, paid advertising, email marketing, and SEO.
• Content Creation: Produce engaging content such as blogs, website copy, and social media posts to attract and inform potential customers.
• SEO/SEM: Conduct keyword research and implement on-page/off-page SEO techniques to improve search engine rankings and increase organic website traffic.
• Analytics & Reporting: Use analytics tools to monitor website traffic, campaign performance, and key performance indicators (KPIs), and provide reports to management.
• Audience Engagement: Monitor social media, engage with online audiences, and build brand awareness to foster stronger customer relationships.
• Website Optimization: Analyze and optimize the user experience on company websites and landing pages to improve conversions and visitor flow.
• Market Research: Conduct research to understand consumer behavior, identify new online media opportunities, and stay informed about the latest digital marketing trends.

Essential Skills

• Analytical Thinking: The ability to interpret data and use insights to make data-driven decisions and optimize campaigns.
• Creativity: Devising innovative digital campaigns and creating compelling content that resonates with the target audience.
• Communication: Strong written and verbal communication skills for creating marketing copy, writing reports, and collaborating with teams.
• Technical Proficiency: Familiarity with digital marketing tools such as Google Analytics, SEO platforms, and various social media management tools.
• Strategic Thinking: The capacity to develop overarching strategies and align digital efforts with broader business objectives.

Job Type: Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person