Digital Marketing Specialist

Key Responsibilities

• Assist in developing and executing brand marketing strategies to strengthen Tankup’s positioning in the aviation and engineering sectors.
• Coordinate with design, content, and digital teams to create impactful marketing materials, brochures, social media content, and corporate presentations.
• Plan and implement B2B campaigns, trade show participation, and industry event activations to promote Tankup’s products and capabilities.
• Manage website development in WordPress, including updates to content, visuals, and structure.
• Oversee domain and hosting management for the company website.
• Plan and run LinkedIn and Facebook ad campaigns to generate quality leads and enhance brand visibility.
• Ensure brand consistency across all communication channels, aligning with Tankup’s corporate identity and core values.
• Monitor market trends and competitor activity within the GSE and engineering sectors to identify growth opportunities.
• Work with external agencies and vendors for creative development, printing, and promotional activities.
• Assist in creating case studies, success stories, and product highlights for customer engagement.
• Track campaign performance and prepare reports with actionable insights for future marketing initiatives.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
• 2–3 years of experience in brand management or marketing, preferably in manufacturing, engineering, or B2B sectors.
• Experience in WordPress website management, domain and hosting operations, and running LinkedIn/Facebook ad campaigns.
• Strong communication, presentation, and project management skills.
• Proficiency in MS Office and familiarity with social media and digital marketing tools.
• Ability to work collaboratively across departments and manage multiple projects.
• Creative mindset with attention to detail and a passion for industrial/technical branding.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹42,928.33 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person