Digital Marketing Specialist

Why WSI

WSI Smart Marketing is a family-owned Santa Rosa-based digital marketing agency and part of WSI World, the world’s largest and most experienced digital marketing network. With over 15 years of industry success and award-winning marketing campaigns, we’ve evolved beyond creating an attractive online presence to delivering comprehensive digital solutions that drive business growth and profitability. Our greatest asset is our highly skilled team and the positive, collaborative workplace culture we foster. This position reports to Cynthia Mordecai, Chief Operating Officer.

About Your Role:

As a Marketing Specialist, you’ll lead the strategy and execution of complex, multi-solution marketing campaigns with a focus on performance, analysis, and growth. This role is ideal for someone with hands-on experience in key digital channels who is ready to drive results.

What You’ll Do:

• Develop and execute integrated marketing strategies tailored to client goals
• Manage all aspects of digital campaigns, ensuring alignment across SEO, PPC, social media, and email marketing
• Use analytics tools to monitor performance, generate insights, and present data-driven recommendations to clients
• Edit and optimize SEO content in collaboration with our Content Coordinator
• Lead client communications via email, phone, and meetings (virtual or in-person)
• Identify and recommend upsell opportunities to support account growth
• Create compelling case studies and drive online review acquisition
• Coordinate with suppliers and internal teams to ensure seamless execution
• Maintain the professional and friendly online reputation of the company
• Occasionally assist with administrative tasks, such as phone coverage

What You’ll Need to Get the Job Done

• Degree in Marketing, Business, Communications, or related field
• 1 year of SEO experience, 2 years preferred
• 1–2 years of experience in digital marketing
• Strong proficiency in various digital channels (SEO, PPC, social media, email marketing, etc.)
• Analytical mindset with the ability to derive actionable insights from data
• Excellent written and verbal communication skills
• Ability to juggle multiple clients and prioritize tasks effectively
• Familiarity with evolving marketing trends and tools

What Will Make Us Really Like You

• Proficiency in Google Analytics and SEMRush
• Public Relations knowledge or experience
• Collaborative, results-driven, and adaptable mindset

What Will Make You Really Like Us

WSI Smart Marketing exists to passionately partner with national and local businesses by leveraging the power of the Internet. We provide exemplary world-class service, transparent communication, and tangible performance of our digital marketing efforts and provide an empowering and safe environment for our team. We promote overall health, happiness, and growth throughout our organization. We believe it’s our friendly and innovative culture that leads to great ideas and breakthrough marketing strategies. It’s through our values we embrace better in all we do.

What We Offer:

Benefits vary depending on part-time or full-time employment status.

• Medical, Dental, Vision, and Life Insurance
• Vacation
• Retirement – With 3% Matching after 1 year
• Work Travel Opportunities
• Collaborative and Supportive Staff
• Account Growth Bonus Program

Our Core Values:

• We’re reliable. Simply said, this means our team is consistent, can be counted on, and executes on promises to the best of our ability, every time. We communicate when we say we will. Reports are on time, and accurate. Deadlines are paid attention to. We are not our client’s digital marketing company. We are the digital marketing part of their company.
• We’re knowledgeable. Because we passionately seek growth, we are confident problem-solvers. We are experts in our fields. We rarely get left behind in innovation. We are data-driven individuals, who are insightful & clear in our consulting, and strive to be more informed than our competitors. We embrace change and hold learning as part of the core of who we are. We refuse to fall behind or get stuck in old ways. Knowledge combined with action is powerful.
• We’re growth minded. We’re focused on outcome, not just output. We track results, not just promises. We aren’t afraid to try new things we haven’t tried before to achieve results we haven’t seen in the past. We are dynamic in our process creation and energetic in our endeavor to stay innovative, and of course, growth minded.
• We’re tenacious. You could call us “Team Tenacious!” We are relentless in our pursuit of exceptional service and industry leading marketing result. We are steadfast in our efforts to provide high-performing products that propel businesses from their hopes, and into their dreams. Simply put, we never give up because we’re tenacious.
• We’re collaborative. Collaboration makes everything more successful, and more fun! Why? Teams that work together are more efficient at problem solving, faster at skill-sharing, knowledge-scaling, adapting in time-sensitive situations, and offer unique perspectives or experiences that may not have been shared. Creating a culture of team camaraderie allows us to exchange ideas, support each other’s efforts, and care deeply about each other’s success.

More About Us:

Usually, all work will be done in an in-office setting. Occasional off-site work, meetings, or training may be necessary.

This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required for this position. Duties, responsibilities and/or activities may change, or new ones may be assigned at any time with or without notice.

WSI is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our team.

Job Type: Full-time

Pay: $22.00 - $33.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience:

• SEO: 1 year (Required)

Ability to Commute:

• Santa Rosa, CA 95401 (Required)

Work Location: In person