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DIGITAL MARKETING SPECIALIST
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General Information
- Plan, analyze, recommend and implement the multi-channel marketing strategies to meet marketing objectives of the client.
- Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content or any other media related stuffs.
- Conducting research to analyze and understand the market competition for benchmarking.
- Play an advisory role on client engagements, serving as a Digital strategy advisor.
- Budget allocation as per planning, funds management, monitoring project cost & ensuring ROI.
- Development of ad strategies for all clients and campaigns.
- Knowledge about organic SEO.
- In-depth knowledge about Google Analytics and its integration with AdWords.
- Meeting clients for presentation of work, growth, ROI & future strategy.
- Supporting internal teams as per the requirements of the campaign.
- Working with the rest of the client team, help define scope and recommended approach for major Digital projects of the clients.
SKILL SET
- Google AdWords (PPC).
- Google Analytics and its integration with AdWords.
- Social Media Marketing (Facebook Ads, LinkedIn Ads, Twitter Ads).
- Primary knowledge of HTML, Design & Development tools. Well versed with latest SEO techniques.
- Strong passion for and knowledge of technology and Digital marketing.
EXPERIENCE
- 1.5 or more years of experience in the field of Digital Marketing.
- Google Analytics & AdWords Certification is plus
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