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Digital Marketing Specialist

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Responsibilities:

  • Plan, launch, and manage paid campaigns on Google Ads.
  • Monitor and analyze performance metrics (CPC, CPA, CTR, ROAS) to optimize campaign effectiveness.
  • Conduct keyword research, competitor analysis, and A/B testing to refine targeting and improve ad performance.
  • Manage ad budgets and strategically allocate spend across Google Ads campaigns to meet performance goals.
  • Collaborate with the design and content teams to create compelling ad copies, visuals, and landing pages.
  • Stay updated with Google Ads policies, trends, and best practices to ensure maximum ROI.

Requirements:

  • 1 year of hands-on experience managing Google Ads campaigns.
  • Strong analytical skills with proficiency in Google Analytics and related tools.
  • Knowledge of conversion tracking and campaign optimization.
  • Creative mindset with attention to detail.

Job Type: Full-time

Pay: Rs35,000.00 - Rs40,000.00 per month

Application Question(s):

  • Year Experience in Google Ads?

Experience:

  • Digital Marketing: 1 year (Preferred)

Language:

  • English (Preferred)

Location:

  • Karachi (Required)

Work Location: In person

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