Digital Marketing Specialist

Bold Media is a top-rated digital marketing agency specializing in brand building, lead generation, and direct client engagement. With over 15 years of proven results, we pride ourselves on delivering in-house marketing strategies tailored to the goals of each client. We're growing fast—and looking for a sharp, creative, and results-driven Marketing Specialist to join our team.

The Role:
As a Marketing Specialist at Bold Media, you’ll work closely with our clients and internal team to execute data-driven campaigns that produce real business results. You’ll blend strategy with creativity—managing content, creating ad campaigns, optimizing SEO/SEM, and capturing engaging media content for social platforms.

Key Responsibilities:

• Develop and implement SEO strategies to improve organic traffic and search rankings
• Plan, launch, and manage paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok
• Collaborate on social media strategy and content calendars
• Capture on-site photos/videos for client social media use (camera or mobile-based)
• Analyze campaign performance and provide clear reporting and optimization recommendations
• Conduct keyword research, competitor analysis, and market trend evaluation
• Manage ad budgets, A/B testing, and campaign refinements across platforms
• Ensure brand consistency across all digital assets and content

Qualifications:

• 2+ years of experience in digital marketing, SEO/SEM, and paid ad management
• Hands-on experience with Google Ads, Meta Business Suite, LinkedIn Ads, and TikTok Ads
• Strong understanding of social media platforms, trends, and content formats
• Experience with photo/video capture and basic editing for social media (reels, stories, etc.)
• Excellent communication skills and ability to manage multiple client campaigns simultaneously
• Google Ads and/or Meta certifications are a plus
• Knowledge of tools such as Google Analytics, Tag Manager, SEMrush, or similar platforms preferred

Job Types: Full-time, Part-time, Internship

Pay: $20.00 - $26.00 per hour

Benefits:

• Flexible schedule
• Paid time off

Ability to Commute:

• Livonia, MI 48152 (Required)

Work Location: Hybrid remote in Livonia, MI 48152