Digital Marketing Specialist

Job Summary
As a Digital Marketing Specialist, you will be at the forefront of our online presence, driving engagement and conversion through innovative strategies. Your expertise in SEO, social media marketing, and content creation will empower our brand to reach new heights. You’ll harness the power of analytics to optimize campaigns and ensure our digital footprint is impactful and measurable. Join us in shaping the future of our digital marketing efforts!

What you’ll do

• Develop and implement comprehensive digital marketing strategies that enhance brand visibility and drive traffic across various platforms.
• Utilize SEO tools to conduct keyword research, optimize website content, and improve search engine rankings.
• Create engaging content for websites, blogs, social media, and email marketing campaigns that resonate with target audiences.
• Manage social media accounts and execute effective social media marketing strategies to boost engagement and follower growth.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies and improve conversion rates.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite and Adobe Photoshop.
• Oversee Google Ads and Facebook Advertising campaigns, ensuring they align with overall marketing objectives.
• Maintain WordPress website, ensuring content is fresh, relevant, and optimized for user experience.

Basic qualifications

• Proficiency in HTML, CSS, JavaScript, and SQL for effective website management and troubleshooting.

Preferred qualifications

• Experience with marketing automation tools to streamline processes and enhance campaign effectiveness.(SemRush,HotJar,HubSpot, Google Ads/Analytics)
• Strong copywriting skills to craft compelling messages that drive action.
• Familiarity with platforms to support online sales initiatives.
• Background in B2B marketing strategies for targeted outreach.

Why you’ll love it here
We are dedicated to fostering a vibrant workplace where creativity thrives. Our commitment to your professional growth means you’ll have access to resources that support your development both personally and professionally.

Our benefits include:

• Competitive pay structure
• Opportunities for professional development
• Comprehensive health and wellness programs
• Supportive work environment that values innovation

About us
Join a dynamic team where your contributions will make a real impact! We are passionate about leveraging technology to connect with our customers in meaningful ways. Our culture celebrates creativity, collaboration, and continuous improvement as we strive to exceed expectations in the digital landscape.

Job Type: Full-time

Pay: $50,529.07 - $74,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: In person