Digital Marketing Specialist

Overview
Join our dynamic team as a Digital Marketing Specialist, where you will play a pivotal role in driving our online presence and enhancing our brand visibility! In this exciting position, you’ll leverage your expertise in digital marketing strategies to engage audiences across various platforms. You will be at the forefront of creating compelling content, optimizing campaigns, and analyzing performance metrics to ensure we achieve our marketing goals.

What you’ll do

• Develop and execute innovative digital marketing campaigns across multiple channels, including social media, email, and search engines.
• Optimize website content for search engines using SEO tools and techniques to boost organic traffic.
• Manage and analyze Google Ads and Facebook Advertising campaigns to maximize return on investment.
• Create engaging content for blogs, social media posts, and email newsletters that resonate with our target audience.
• Utilize analytics tools like Google Analytics to track performance metrics and derive actionable insights for continuous improvement.
• Collaborate with graphic designers to produce visually appealing marketing materials using Adobe Creative Suite.
• Conduct keyword research to inform content strategy and improve search engine rankings.
• Implement conversion optimization strategies to enhance user experience on our website and increase lead generation.

Basic qualifications

• Proficient in HTML and CSS for basic website updates and enhancements.
• Strong understanding of digital marketing principles, including SEM (Search Engine Marketing) and performance marketing.

Preferred qualifications

• Experience with WordPress as a content management system (CMS).
• Familiarity with marketing automation tools to streamline campaign processes.
• Knowledge of SQL for data analysis purposes.
• Proven ability in B2B marketing strategies.

Why you’ll love it here
We’re dedicated to fostering an environment where creativity thrives! As part of our team, you will enjoy a culture that values innovation and collaboration while providing opportunities for professional growth.

Our benefits include:

• Comprehensive health benefits that support your well-being.
• Opportunities for continuous learning and development in the digital marketing field.
• A vibrant workplace culture that encourages teamwork and creativity.
• Flexible work arrangements that promote work-life balance.

Job Types: Full-time, Internship

Projected Total Compensation: $58,485.20 - $70,433.79 per year

Benefits:

• Health insurance

Work Location: In person