Digital Marketing Specialist

Key Responsibilities:

MBA in Marketing
Develop, implement, and manage marketing campaigns across various channels (LinkedIn, Google, Facebook, Instagram, etc.)
Conduct keyword research, on-page/off-page SEO, and competitor analysis to improve search rankings.
Create and manage engaging content (blogs, graphics, web copy, etc.) tailored to different platforms.
Design visual content using tools like Canva.
Manage and update websites using WordPress.
Monitor and analyze campaign performance metrics and optimize accordingly.
Stay updated with the latest digital marketing trends, tools, and best practices.
Coordinate with internal teams for campaign execution and performance tracking.

Requirements:
Minimum 2 year of experience in digital marketing.
Strong knowledge of SEO principles and tools.
Proven experience in content writing and visual content creation.
Proficiency in Canva, WordPress, and other relevant digital tools.
Familiarity with basic analytics tools like Google Ads/Search Console.
Ability to manage multiple projects with a detail-oriented mindset.
Good communication skills and a proactive approach to work.

Preferred Skills (Good to Have):
Basic knowledge of paid ads (Google Ads, Meta Ads).
Experience with email marketing platforms like Mailchimp or Sendinblue.
Understanding of UI/UX principles and user engagement techniques.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

• Food provided
• Provident Fund

Education:

• Bachelor's (Preferred)

Work Location: In person