Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Sector 117 Noida, U.P.
Experience Required: 1–3 Years
Compensation: ₹25,000 – ₹35,000 per month
Employment Type: Full-Time | On-Site

Role Overview:

We are seeking a dynamic and performance-driven Digital Marketing Specialist to design, implement, and optimize digital marketing strategies aimed at enhancing brand awareness, driving qualified traffic, and achieving measurable business growth. The incumbent will be responsible for managing paid and organic digital initiatives across multiple platforms while ensuring alignment with organizational objectives.

Key Responsibilities:

• Develop and execute integrated digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn to maximize reach and conversions.
• Drive SEO and SEM initiatives through keyword optimization, content strategy, and analytics tracking.
• Manage social media channels to ensure consistent brand messaging, engagement, and growth.
• Collaborate with creative teams to produce compelling digital assets and marketing collaterals.
• Monitor campaign performance, analyze key metrics, and present data-driven insights to optimize ROI.
• Conduct market and competitor analysis to identify emerging trends and new opportunities.

Core Competencies:

• Expertise in Google Ads, Google Analytics, Meta Business Suite, SEO tools (Ahrefs, SEMrush, Moz), and Canva/Adobe Creative Suite.
• Strong understanding of performance marketing, lead generation, and conversion optimization.
• Excellent analytical, communication, and strategic planning skills.
• Ability to manage multiple projects, prioritize deliverables, and meet tight deadlines.
• Working knowledge of WordPress, CRM tools, and email marketing platforms (Mailchimp, HubSpot) preferred.

Educational Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related discipline.
• Professional certifications in Digital Marketing, SEO, or Google Ads will be advantageous.

Why Join Us:

• Exposure to comprehensive digital marketing operations.
• Opportunity to work in a collaborative, growth-oriented environment.
• Professional development and skill enhancement opportunities.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person