Digital Marketing Specialist

A digital marketing job description involves planning, executing, and analyzing online marketing campaigns across various channels like social media, SEO, email, and paid advertising to promote products and services. Key responsibilities include creating content, optimizing websites, analyzing campaign performance, and managing online brand presence to drive brand awareness, leads, and sales. Responsibilities

• Campaign Management: Plan, execute, and manage digital marketing campaigns across multiple channels, including email, social media, content, and paid advertising (SEO/SEM).
• Content Creation: Create and optimize engaging content for various digital platforms, such as blog posts, social media updates, and website copy.
• Website and SEO Optimization: Improve website structure and content for better search engine rankings and user experience, and perform keyword research.
• Performance Analysis: Use tools like Google Analytics to track marketing metrics, analyze campaign performance, and report on key performance indicators (KPIs) and return on investment (ROI).
• Audience Engagement: Monitor and engage with the online audience, manage social media interactions, and maintain a consistent brand message.
• Collaboration: Work with other teams, such as design and sales, to coordinate marketing efforts and ensure brand consistency.
• Market Research: Conduct market research to identify target audiences, trends, and new growth opportunities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person