Digital Marketing Specialist

Key Responsibilities:

• Strategy & Planning:
• Develop, implement, and manage the overall digital marketing strategy for the hotel.
• Manage the digital marketing budget, ensuring optimal allocation and ROI across all channels.
• Analyze market trends, competitor activity, and guest feedback to identify new opportunities.
• Website & SEO:
• Manage and optimize the hotel’s website (user experience, content, booking engine integration) to maximize direct conversions.
• Execute local and international SEO strategies (on-page and off-page) to improve organic search rankings for key terms like "hotel near Cochin airport," "stay in Kochi," etc.
• Ensure the website is mobile-friendly and loads quickly.
• Social Media Management:
• Develop a robust social media content calendar for platforms like Instagram, Facebook, LinkedIn, and Twitter/X.
• Create engaging content (photos, videos, reels, stories) that showcases the hotel's amenities, rooms, food, and unique proximity to the airport.
• Foster community engagement, respond to comments and messages promptly, and manage online reputation.
• Content Marketing:
• Create compelling and relevant content for blogs, email newsletters, and guest guides focusing on Kochi travel tips, airport layovers, and local attractions.
• Manage the production of high-quality photography and videography to visually tell the Flora Airport Hotel story.
• Paid Advertising (PPC):
• Plan and execute paid campaigns on Google Ads (Search, Display, Hotel Ads) and Meta Ads.
• Target specific audiences such as business travelers, families, and last-minute bookers.
• Monitor, analyze, and report on campaign performance, adjusting for maximum ROI.
• Email Marketing:
• Build and segment email lists for targeted campaigns (welcome series, promotional offers, post-stay follow-ups).
• Design and execute email marketing campaigns to drive repeat bookings and foster guest loyalty.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹22,000.00 per month

Benefits:

• Food provided
• Paid time off

Work Location: In person