Digital Marketing Specialist

Marketing & Web Development Specialist – Metolius Wellness

Location: Bend / remote

Employment Type: Part time / contract work

Reports To: Director of Marketing / CEO

We are a forward-thinking CBD company dedicated to promoting wellness, balance, and natural living through high-quality hemp-derived products. Our mission is to educate, inspire, and empower customers to integrate CBD into their lifestyles with confidence and trust. We value creativity, integrity, and community—and we’re looking for a marketing and web professional who shares those values.

Position Overview

The Marketing & Web Development Specialist will be responsible for driving brand awareness, optimizing digital presence, and enhancing customer experience across web and marketing channels. This hybrid role blends marketing strategy, content creation, and hands-on web development. The ideal candidate is both creative and technically skilled, with experience growing eCommerce brands—especially within the regulated CBD space.

Key Responsibilities

Marketing & Brand Development

• Create and manage content across social media, blog, newsletter, and ad campaigns.

• Develop brand messaging and educational materials that align with CBD compliance guidelines.

• Plan and execute digital campaigns (email, SEO, PPC, influencer collaborations, etc.).

• Track, analyze, and optimize performance metrics across all channels (Google Analytics, Meta Insights, etc.).

Web Development & eCommerce

• Design, develop, and maintain the company’s website and eCommerce store (Shopify, WordPress, or similar).

• Ensure fast, mobile-friendly performance, SEO optimization, and conversion-focused UX/UI.

• Implement landing pages for marketing campaigns, product launches, and promotions.

• Manage integrations between website, CRM, and marketing automation tools (Klaviyo, HubSpot, Mailchimp, etc.).

• Troubleshoot and update plugins, themes, and custom scripts.

• Maintain security, uptime, and compliance with CBD advertising and payment regulations.

Creative Collaboration

• Produce digital content and product imagery.

• Support visual storytelling through engaging web layouts and dynamic media integration.

Analytics & Continuous Improvement

• Monitor traffic, conversions, and customer behavior to inform marketing strategy.

• Perform A/B testing and user experience improvements to increase online sales.

• Conduct competitor and market research to identify new digital opportunities.

Qualifications

• Ideal: Degree in Marketing, Web Design, Computer Science, or a related field (or equivalent experience).

• or: 3+ years of experience in digital marketing and front-end web development.

• Proficient in HTML, CSS, JavaScript, and modern CMS platforms (Shopify, WordPress, or Webflow).

• Experience with SEO best practices, Google Analytics, and paid ad management.

• Working knowledge of graphic and media tools (Canva, Adobe Creative Suite, Figma).

• Strong copywriting and content editing skills.

Bonus Skills

• Experience with API integrations or custom web automation.

• Knowledge of UX design principles and accessibility standards.

• Experience with Klaviyo, HubSpot, or similar CRM platforms.

• Familiarity with Liquid (Shopify), PHP, or React frameworks.

• Passion for natural wellness, sustainability, and community-driven brands.

Compensation & Benefits

• Project and deliverables based

• Employee discounts on CBD products

• Flexible hybrid/remote schedule

• Opportunities for professional development and creative autonomy

Send your resume, portfolio (web + marketing samples), and a brief note about your passion for CBD and digital storytelling to us!

Job Type: Contract

Work Location: Hybrid remote in Bend, OR 97701