Digital Marketing Specialist

Location: Chandigarh
Experience: Minimum 3 Years
Working Days: Monday to Friday (2nd & 4th Saturdays – 10 AM to 5:30 PM)
Timings: 9:30 AM – 6:30 PM

About the Role:

We are looking for a results-driven Digital Marketing Strategist who can lead planning, analysis, and performance direction across all digital channels.

This role is focused on strategy, ROI optimization, and coordination — not hands-on execution. The ideal candidate should come from an environment, with a deep understanding of brand-side marketing goals, funnel performance, and growth metrics.

You will be responsible for developing 360° digital strategies, guiding execution teams, and also be strong with data analytics and capable of interpreting complex technical data to make informed marketing ensuring every initiative drives measurable ROI and improved CRO (Conversion Rate Optimization).

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve brand awareness, traffic growth, lead generation, and revenue goals.
• Plan and oversee campaigns across Email Marketing, and Social Media platforms. (SEO, Paid ads are a plus)
• Work closely with the UI/UX design team to optimize website and landing page experiences for better engagement and conversions.
• Define and monitor KPIs such as CTR, CPC, CAC, ROAS, and conversion rates across all channels.
• Continuously improve CRO (Conversion Rate Optimization) through A/B testing, funnel analysis, and data insights.
• Develop audience segmentation and retargeting strategies to maximize customer lifetime value.
• Analyze performance data to generate insights, reports, and actionable recommendations.
• Collaborate with the creative, content, and tech teams to align marketing strategy with business objectives.
• Stay updated with the latest trends, tools, and best practices in digital marketing.
• Ensure all campaigns deliver measurable results and are aligned with ROI goals.

Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 3–6 years of proven experience in digital marketing strategy or performance marketing roles.
• In-depth knowledge of:
• Technical SEO (On-page, Off-page, a plus)
• Google Ads & Paid Media Campaigns
• Email Marketing Automation (Mailchimp, Klaviyo, etc.)
• Social Media Strategy (Meta, LinkedIn, YouTube, etc.)
• UI/UX principles and tools like Hotjar or Google Optimize
• Analytics tools (Google Analytics, Tag Manager, Data Studio)
• Strong understanding of ROI, CRO, and marketing funnels.
• Excellent communication, presentation, and team coordination skills.
• Strategic thinker with a data-driven approach to decision-making.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person