Digital Marketing Specialist

• Develop and implement comprehensive digital marketing strategies using various digital channels such as websites, email marketing, social media, and advertising
• Monitor and analyze performance of digital marketing campaigns and report on their effectiveness
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
• Track the website traffic flow and provide internal reports regularly
• Identify trends and insights, optimize spend and performance based on the insights
• Conduct keyword research and web statistics reporting
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement
• Create and manage content marketing strategies and social media presences
• Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing
• Interact with designers to improve user experience

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Develop and execute A/B testing procedures
• Brainstorm new and creative growth strategies
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Type: Full-time