Digital Marketing Specialist

Job Summary:

We are looking for a passionate and creative Digital Marketing Executive to manage our online marketing campaigns and enhance our brand’s digital presence. The ideal candidate should have hands-on experience in social media marketing, SEO/SEM, content creation, and digital advertising.

Roles and Responsibilities:

Develop and implement digital marketing strategies across multiple channels (Google, Facebook, Instagram, LinkedIn, etc.).

Manage and optimize paid campaigns (Google Ads, Meta Ads, etc.) for lead generation and brand awareness.

Plan, create, and publish engaging content on social media platforms.

Monitor and analyze campaign performance using analytics tools and prepare regular reports.

Conduct keyword research and optimize website content for SEO.

Collaborate with the design and content teams to create high-quality marketing materials.

Manage email marketing campaigns and customer engagement initiatives.

Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements and Qualifications:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

6 months–2 years of experience in Digital Marketing or a similar role.

Good understanding of SEO, SEM, Google Analytics, and social media marketing tools.

Knowledge of content marketing, email campaigns, and web analytics.

Strong communication, analytical, and creative thinking skills.

Ability to work independently and manage multiple projects.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person