Digital Marketing Specialist

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Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist
Location: Dubai

Job Overview:

We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our team in Dubai. The ideal candidate will have extensive experience in SEO, Meta Ads, Social Media Marketing, and a solid understanding of digital advertising strategies across various platforms. A strong background in IT knowledge and the ability to analyze and understand target markets is essential to drive the success of digital campaigns.

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing strategies to increase online visibility, drive traffic, and generate leads across key digital channels.

Key Responsibilities:

• SEO (Search Engine Optimization):
• Develop and implement effective SEO strategies to improve organic search rankings. Conduct keyword research, perform on-page and off-page optimization, and execute regular site audits to ensure best practices are followed.
• Digital Advertising (Meta Ads, Google Ads, etc.):

Create, manage, and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads. Track performance metrics, optimize ad targeting, and adjust budgets to maximize campaign effectiveness.

• Social Media Marketing:

Manage and enhance brand presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Create engaging content, schedule posts, and interact with followers to foster brand awareness and engagement.Analyze campaign performance across all digital channels. Utilize Google Analytics, Meta Ads Manager, and other tools to monitor KPIs, optimize campaigns, and produce regular performance reports.Leverage your understanding of website analytics, basic HTML/CSS, and content management systems (CMS) to ensure smooth campaign integration and troubleshooting. Work closely with the technical team as needed.Conduct research and gain insights into target audience behavior and preferences. Tailor campaigns to meet the needs of specific segments and drive conversions.Collaborate with internal teams, such as content, design, and development, to ensure cohesive and integrated marketing strategies. Help develop and implement holistic digital marketing plans aligned with business objectives.Key Skills Required:

• Campaign Analysis & Reporting:
• IT Knowledge & Technical Skills:
• Target Market Understanding:
• Collaboration & Strategy Development:
• Digital Marketing Expertise: Proven experience with SEO, SEM, Meta Ads, Google Ads, and social media marketing.
• SEO Knowledge: Strong understanding of SEO best practices, keyword research, on-page and off-page optimization techniques.
• Social Media Strategy: Experience in creating, managing, and optimizing campaigns across Facebook, Instagram, LinkedIn, and other platforms.
• Paid Advertising: Expertise in managing Meta Ads (Facebook/Instagram) and Google Ads campaigns, including bid management, targeting, and creative optimization.
• Analytical Skills: Proficient in Google Analytics, Meta Ads Manager, and other digital marketing analytics tools.
• Technical Skills: Basic knowledge of HTML/CSS, CMS platforms, and an understanding of website tracking and analytics.
• Market Research: Ability to analyze target audience data, interpret trends, and apply insights to digital marketing strategies.
• Creativity: Strong content creation skills and the ability to generate innovative ideas for digital marketing campaigns.
• Communication Skills: Excellent verbal and written communication skills to collaborate with teams and deliver clear marketing messages.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• Google Ads and Meta Ads certification is a plus.
• Familiarity with email marketing platforms and CRM tools.

Job Type: Part-time

Pay: AED1,000.00 - AED2,000.00 per month