Digital Marketing Specialist

Job Summary:

We are looking for a creative and results-driven Digital Marketing Executive with strong expertise in Meta Ads, Google Ads, Social Media Marketing, Video Editing, and Poster Designing. The ideal candidate should be able to plan, execute, and optimize digital campaigns to increase brand awareness, engagement, and lead generation across multiple online platforms.

Key Responsibilities:

• Plan and manage Meta (Facebook & Instagram) Ads and Google Ads campaigns to achieve targeted results.
• Develop, implement, and manage social media strategies to grow audience and engagement.
• Create and optimize ad creatives, captions, and visuals for different social media platforms.
• Edit and produce engaging videos for digital campaigns, reels, and promotional content.
• Design and edit posters, banners, and other marketing materials using Canva, Photoshop, or similar tools.
• Analyze campaign performance and prepare detailed performance reports.
• Conduct market and competitor analysis to identify new digital opportunities.
• Collaborate with the content and design teams to ensure consistent brand messaging.
• Stay updated with the latest digital marketing trends, ad algorithms, and tools.

Requirements:

• Proven experience in Meta Ads Manager and Google Ads (Search, Display, YouTube) campaigns.
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube).
• Basic to intermediate skills in video editing (Premiere Pro, CapCut, or similar tools).
• Proficiency in poster and ad design tools (Canva, Photoshop, Illustrator).
• Knowledge of SEO, analytics tools (Google Analytics, Meta Insights) is a plus.
• Excellent communication and teamwork skills.
• Creative thinker with attention to detail and the ability to meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹12,000.00 per month

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person