Digital Marketing Specialist

• Strategize and manage social media – LinkedIn, Medium, Quora, Facebook, X, YouTube, Instagram, Pinterest, etc.
• Employer branding - Glassdoor, Naukri, Ambition Box, Indeed, Great Place to Work, etc.
• Lead generation & brand awareness initiatives through strategic social media and other digital marketing campaigns while taking complete ownership of the same.
• Google My Business – maintain profile and ensure reviews and ranking.
• Google Ads – PPC.
• Monitoring and analyzing digital marketing performance metrics to optimize campaign effectiveness and ROI.
• Email Marketing.
• Online Reputation Management - tracking Google alerts, mentions, and any digital footprint of the organization and its CEO.
• Content Marketing.
• Keyword research.
• SEO.
• Podcasts
• Conducting comprehensive market research to identify trends and opportunities.
• Managing tradeshows/webinars/web events marketing efforts to maximize brand visibility and engagement.
• Developing and implementing new and innovative digital marketing strategies to achieve business objectives.
• Collaborating with cross-functional teams to ensure alignment and coherence across all digital marketing initiatives.
• Monitoring and analyzing digital marketing performance metrics to optimize campaign effectiveness and ROI.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Oversee and manage all corporate campaigns like contests, giveaways, and other digital projects.
• Staying updated on industry best practices and emerging trends to improve digital marketing efforts continuously.

Skills:

• Strong understanding of digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing.
• Well-versed with MS Office, especially Excel and PowerPoint.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.
• Should be well-versed with Canva.
• Must have knowledge of email marketing tools.
• Must leverage AI tools.
• Excellent communicator and Team player.
• Must be able to adapt to a multicultural work environment.
• Should have an agile and learning mindset.