Digital Marketing Specialist

We are looking for a highly skilled Digital Marketing Specialist to lead and execute digital marketing strategies for our client projects. The ideal candidate will possess a solid understanding of B2B and B2C digital marketing channels, client management, and campaign optimization. This role requires a blend of strategic thinking, creativity, and data-driven decision-making to deliver measurable results that meet client objectives.

Roles and Responsibilities:

1. Campaign Strategy & Execution:

○ Develop and execute tailored digital marketing campaigns for clients across SEO, SEM, social media, email, and display advertising channels.

○ Conduct in-depth client consultations to understand their business goals, target audience, and marketing needs.

2. SEO & Content Optimization:

○ Perform keyword research, optimize client websites, and implement on-page and off-page SEO strategies to boost organic traffic and improve SERP rankings.

○ Collaborate with the content team to deliver engaging, SEO-optimized content aligned with clients' goals.

3. Paid Media Management:

○ Manage and optimize PPC campaigns on platforms such as Google Ads, LinkedIn, and Meta to drive client ROI.

○ Conduct A/B testing, analyze campaign performance, and recommend improvements for increased conversions.

4. Social Media Management:

○ Develop and execute social media strategies tailored to client needs, ensuring brand consistency and audience engagement.

○ Monitor social media trends, create interactive content, and respond to client-specific audience feedback.

5. Client Reporting & Communication:

○ Prepare detailed reports on overall performance, including traffic, conversions, and other KPIs, to share with clients.

○ Maintain regular communication with clients, providing updates, insights, and recommendations for ongoing and future campaigns.

6. Performance Analysis & Optimization:

○ Analyze data from various tools (e.g., Google Analytics, SEMrush) to identify gaps and areas for improvement in client campaigns.

○ Use insights to optimize strategies and exceed client expectations.

7. Trend Monitoring & Best Practices:

○ Stay updated on the latest trends, tools, and technologies in digital marketing.

○ Share innovative ideas and strategies to enhance clients’ digital presence and competitiveness.

8. Cross-Functional Collaboration:

○ Work closely with internal teams, including design, development, and content, to ensure timely and successful project delivery.

○ Align client projects with internal capabilities and resource allocation for optimal results.

Qualifications:

● Minimum of 3 years of experience in managing digital marketing campaigns for diverse clients, preferably in B2B and B2C environments.

● Proficiency in tools like Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms.

● Strong project management skills with the ability to handle multiple client projects simultaneously.

● Excellent communication and presentation skills to convey complex ideas to clients and stakeholders.

● Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.

● Experience in managing client expectations and delivering on KPIs consistently.

● Creative thinker with a problem-solving approach and the ability to adapt strategies to different industries.

Job Type: Full-time

Work Location: In person