Digital Marketing Specialist

FITAMINAT is seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing successful digital marketing strategies to drive brand awareness, increase online visibility, and achieve business goals. Additionally, you will be tasked with utilizing customer success channels such as WhatsApp, Instagram, and Messenger to acquire new customers and retain existing FITAMINAT customers.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across various platforms, ensuring a cohesive and integrated approach.
• Utilize hands-on strategic planning experience to drive effective campaigns and initiatives.
• Manage web projects, coordinating with cross-functional teams to ensure timely delivery and successful implementation.
• Oversee Marcom (Marketing Communications) activities, ensuring consistent messaging and branding across all digital channels.
• Utilize programmatic buying and affiliate advertisements to optimize digital marketing efforts and drive customer acquisition and retention.
• Demonstrate a strong understanding of SEO (Search Engine Optimization), PPC (Pay-Per-Click), social media marketing, email marketing, and content marketing.
• Implement marketing automation tools and utilize analytics, including Google Analytics, to monitor and improve campaign performance.
• Leverage e-commerce and direct-to-consumer sales experience to maximize revenue generation and conversion rates.
• Utilize WhatsApp, Instagram, and Messenger channels to acquire new customers and provide excellent customer support to retain existing Fitaminat customers.
• Possess expertise in UX (User Experience) and UI (User Interface) management, providing guidance to product teams based on Google Analytics data.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. Advanced certifications in digital marketing are a plus.

Proven track record of successfully developing and implementing digital marketing strategies across multiple platforms.

Minimum of 5 years of experience in the following is REQUIRED:

• Microsoft Office suite, including Excel, Word, and PowerPoint.
• Google Analytics, analyzing website performance and user behavior to drive data-informed decisions.
• Google AdWords, managing and optimizing paid search campaigns.
• SEO (Search Engine Optimization), increasing organic search visibility and driving website traffic.
• eCommerce, managing online stores and driving online sales.
• Digital marketing, encompassing various online marketing channels and strategies.
• Email marketing, creating effective email campaigns and analyzing campaign performance.
• Online advertising, including display advertising, remarketing, and programmatic buying.
• Social media marketing, leveraging social platforms to engage and grow the audience.
• Utilizing WhatsApp, Instagram, and Messenger channels for customer acquisition and success.
• Excellent analytical skills and the ability to derive actionable insights from data.
• Strong organizational and project management skills, with the ability to prioritize and multitask effectively.
• Outstanding communication and interpersonal skills, with the ability to collaborate with cross-functional teams.

Joining FITAMINAT as a Digital Marketing Specialist offers a unique opportunity to be part of a professional and well reputed company in Dubai. If you are passionate about digital marketing and possess the required skills and experience, we would love to hear from you. Apply today and be part of our dynamic team!

Note: Please include your portfolio or examples of previous successful digital marketing campaigns with your application. Proficiency in Microsoft Office, Google Analytics, Google AdWords, SEO, e-commerce, digital marketing, online marketing, email marketing, online advertising, social media marketing, and experience in customer success channels such as WhatsApp, Instagram, and Messenger is required with a minimum of 5 years of experience in each area.

Job Type: Full-time

Pay: From AED6,000.00 per month

Application Question(s):

• Please provide examples of your practical experience in digital marketing related to the job description listed above. Specifically, describe a successful project or campaign you were involved in and highlight your role and contributions to its success.

Education:

• Bachelor's (Required)

Experience:

• Digital and Social Media Marketing: 3 years (Required)

Location:

• Dubai (Preferred)