Digital Marketing Specialist

Requirements and Responsibilities:

• Develop and execute end-to-end digital marketing strategies across paid, organic and retention channels.
• Plan, build and optimise marketing funnels to drive lead generation, conversion and revenue growth.
• Manage and optimise paid media campaigns (Google Ads, Meta/FB, YouTube, Display, etc.) including audience targeting, creative testing and budget allocation.
• Conduct SEO (on-page, off-page, technical) and SEM efforts to increase organic visibility and paid search performance.
• Create, publish and optimise content (blogs, social media, video, email) aligned with brand voice and target audience.
• Manage social media strategy, organic growth, paid campaigns and platform analytics.
• Use marketing automation and CRM systems (email drip campaigns, lead-nurture flows, retargeting) to convert and retain customers.
• Set up tracking, analytics, dashboards (Google Analytics, data studio, etc.) to measure performance; derive insights and optimise campaigns accordingly.
• Collaborate cross-functionally with design, development and content teams to build landing pages, creatives and campaign assets.
• Stay current with digital marketing trends, platforms, tools and best practices and recommend innovations to improve performance.

Job Type: Full-time

Application Question(s):

• Can you join immediately ?
• What is your current salary ?
• What is your expected salary ?
• This will be an onsite job in DHA 2 near Giga Mall. Can you commute on daily basis ?

Work Location: In person