Digital Marketing Specialist

Job Summary
We are seeking an energetic and results-driven Digital Marketer to join our dynamic marketing team. In this role, you will craft compelling digital campaigns, optimize online presence, and leverage a variety of marketing channels to boost brand awareness and drive measurable growth. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced environment where creativity and data-driven decision-making are valued.

Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with company goals, focusing on increasing online visibility
• social media platforms, email campaigns, and other digital channels that resonate with target audiences.
• Oversee content management systems such as WordPress to update and maintain website content efficiently.
• Plan, implement, and monitor paid advertising campaigns across platforms like Google Ads (including Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Utilize analytics tools such as Google Analytics and marketing automation platforms to track campaign performance, analyze data trends, and generate actionable insights.
• Optimize conversion rates through A/B testing, landing page improvements, and user experience enhancements.
• Manage social media marketing efforts by scheduling posts, engaging with followers, and growing community presence across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing digital assets for campaigns.
• Implement email marketing strategies using automation tools to nurture leads and maintain customer engagement.
• Stay current with the latest trends in digital marketing including SEM (Search Engine Marketing), performance marketing, e-commerce strategies, and emerging technologies like JavaScript or SQL for advanced tracking or customization needs.
• Coordinate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints.

Requirements

• Proven experience in digital marketing roles with a strong portfolio demonstrating successful campaigns across multiple channels.
• Hands-on experience with Google Ads (Google AdWords), Facebook Advertising, and other paid media platforms.
• Strong understanding of SEO principles including on-page optimization,
• Skilled in content creation including copywriting that is clear, persuasive, and aligned with brand voice.
• Familiarity with content management systems like WordPress or similar platforms for website updates.
• Knowledge of HTML/CSS for basic website editing; familiarity with JavaScript or SQL is a plus for data analysis or customization tasks.
• Experience using analytics tools such as Google Analytics to measure campaign effectiveness and user behavior insights.
• Ability to utilize marketing automation software for email campaigns and lead nurturing workflows.
• Competence in graphic design software such as Adobe Photoshop or Adobe Creative Suite for creating visual assets.
• Strong project management skills with the ability to juggle multiple campaigns simultaneously while meeting deadlines.

Job Type: Contract

Pay: From $1,000.00 per month

Work Location: Hybrid remote in Leesburg, VA 20175