Digital Marketing Specialist

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, display advertising, etc.).
• Plan and execute paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
• Perform ongoing keyword research, site audits, and competitive analysis for SEO improvements.
• Manage and optimize social media accounts to increase brand visibility, engagement, and conversions.
• Create, monitor, and analyze performance metrics and prepare reports to measure ROI and KPIs.
• Optimize landing pages and user funnels to improve conversion rates.
• Collaborate with content, design, and product teams to create compelling digital assets.
• Stay updated on industry trends, emerging technologies, and digital marketing best practices.
• Manage marketing automation workflows and email marketing campaigns.
• Conduct A/B testing for ads, landing pages, and email content.

Job Type: Full-time

Work Location: In person