Digital Marketing Specialist

NOTE : We want someone for a Bangalore Location only should attend a FTF Interview at a Sadashiv Nagar Office

Key Responsibilities1. Lead Generation & Campaign Management

• Plan and run lead-generation campaigns for real estate projects.
• Manage and optimize ads on Google Ads, Facebook/Instagram Ads, YouTube, LinkedIn.
• Track CPL, lead quality, conversions, and ROI.

2. Social Media Management

• Create and manage daily posts on Instagram, Facebook, LinkedIn & YouTube.
• Run engagement campaigns for project launches, site updates, and construction progress.
• Handle comments, inquiries, and messages.

3. Website & SEO Management

• Manage company website and update property listings.
• Improve ranking through on-page & off-page SEO.
• Write SEO-friendly blogs related to construction, property buying, and project updates.

4. Content Creation

• Coordinate with designers for creatives, videos, Reels, brochures, and ads.
• Prepare content for project promotions, site progress videos, drone shots, etc.

5. Performance Tracking

• Prepare weekly digital performance reports.
• Analyze ad performance and optimize budgets.
• Track leads using CRM tools (e.g., Hubspot, Zoho).

6. Coordination

• Work closely with the sales team to understand lead quality.
• Coordinate with vendors for ad shoots, project videos, and drone photography.

Required Skills

• Strong experience in Google & Meta Ads
• Knowledge of SEO, SMO, SMM
• Ability to create marketing strategies for project launches
• Experience in real estate/ construction industry preferred
• Good communication & analytical skills
• Proficiency with Canva, Analytics, CRM tools, and MS Office Key Deliverables
• Daily social media posts
• Weekly lead reports
• Monthly digital marketing strategy
• Improved lead quality and CPL
• Boosting project visibility & brand presence

Job Type: Full-time

Pay: ₹12,350.65 - ₹65,019.75 per month

Work Location: In person